Agility PR Solutions
APRIL 17, 2019
PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement. But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S.
PR 20/20
JANUARY 19, 2023
And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So how can you maximize your web content to reap positive business results? We dive into several helpful tips below. So why not help them?
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Sword and the Script
SEPTEMBER 11, 2018
It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute. In technology, the classic comparison of Salesforce to Oracle is an iconic example. That is the essence of content marketing and why PR and content marketing work best when working together.
Sword and the Script
JULY 20, 2021
Here are some ideas for information to include in your content to help nurture the reader through the buyer’s journey: Common buyer challenges, with information about the industry landscape. Comparisons between solution types. They Ask, You Answer content—answers to questions frequently heard in sales meetings.
Sword and the Script
NOVEMBER 12, 2016
Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. Additional recommended reading: The Buyer’s Journey and Why Content Marketing is a Thing. B2B Customers Want Thought Leadership.
Sword and the Script
AUGUST 11, 2015
The burger business tells us a thing or two about content marketing. By comparison , in the US alone, McDonald’s has some 14,000 locations, Burger King has roughly 7,000 and Wendy’s 6,000. A similar notion is at work for content marketing. Feeding the content monster easily outpaces any burger eating contest.
Contently - Strategy
SEPTEMBER 12, 2019
The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Even if you can’t create a web series like Blendtec, you can choose a number of other formats including: Explainer videos (focused on industry topic). Product comparisons & reviews.
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