Comparison Content Marketing Pitching Web 
Sword and the Script
JULY 20, 2021
Here are some ideas for information to include in your content to help nurture the reader through the buyer’s journey: Common buyer challenges, with information about the industry landscape. Comparisons between solution types. They Ask, You Answer content—answers to questions frequently heard in sales meetings.
Sword and the Script
JANUARY 5, 2016
There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. Real influencers, please stand up.
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The Resolution Blog
JANUARY 8, 2018
We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. If you’re creating content in PR take note of hacks one and two especially. Flip the content format and innovate your campaign Content marketing experts Velocity have done it again.
Sword and the Script
FEBRUARY 11, 2017
Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.
Sword and the Script
JULY 2, 2019
Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. b) Is Your Press Release Pitch Guilty of Information Overload?
Sword and the Script
OCTOBER 8, 2019
For most businesses, organic search is the single largest source of web traffic. Organizations that publish content with answers to those questions have a solid chance of showing up in a search page with potential answers. In fact, you must publish content in order for it to be indexed and returned in response to search.
Buzzstream
DECEMBER 17, 2020
From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool.
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