Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

ReimaginePR

MAY 30, 2015

When we take a company on, we assess what materials they have. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Great broadcast quality high-definition video. Interviews – Q & A on video. Have an awesome video. Video is among your most powerful tools.

Media 120

Media Television Video Print 120

5W PR

JANUARY 17, 2020

A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. How to Talk about your Measurement Data.

Measurement 78

Measurement Publicity Television Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Home to giants like ByteDance (TikTok’s parent company), Alibaba, Tencent, Flipkart and fueled by Amazon’s recent $1bn investment in India — APAC has long been a melting pot of digital technology innovation.

Mobile 156

Mobile Local Technology Trends 156

ImPRessions - Crenshaw Communications

APRIL 12, 2018

By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. Blog early and often. Be a pod(cast) person.

Leadership 149

Leadership B2B Tools Conference 149

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, quality videos help tell a story. Understand Decision-Making in Newsrooms.

Media 68

Media Travel Radio Interviews 68

Flatiron Communications

MAY 7, 2015

At a recent Publicity Club of New York luncheon , Recode’s Peter Kafka , one of the more astute chroniclers of all things media, told the sold-out audience of 130 publicists that a print-only media story no longer has the market-moving punch it once enjoyed. Get your clients on a morning show and charge them a ton of money to do it.”

Video 28

Video Print Television Journalism 28

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was awesome,” he says. “I

Infographics 54

Infographics Print Video Real Estate 54

The Stalwart Blog

FEBRUARY 9, 2017

There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent. Some companies can develop content by using their iPhone and iMovie apps.

Television 60

Television Local Print System 60

PR Insiders

NOVEMBER 10, 2020

Be willing to do video interviews. In years past, most interviews with print reports were conducted in person or by phone. As we all know, times have changed, so it’s possible print journalists will request an interview over Zoom or another similar service. is never pitch yourself, your company or your product.

Media 78

Media Pitching Print Interviews 78

Katie Paine's Measurement Blog

MAY 25, 2023

Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription. My answer was, “Nooo!

Measurement 52

Measurement Communications Survey System 52

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. Eric Lebowitz.

How To 106

How To Media Radio Print 106

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. What level of eye contact is best in video? Certain kinds of smart televisions can “overhear” conversations.

Trends 120

Trends Mobile Web System 120

Maxim Behar

JANUARY 11, 2024

Management and running a company means that the problems of the company are on your mind whether you're having a glass of wine in the evening or a shower in the morning. In 1999, I introduced six values in our company and the fourth value was the 5-minute rule. The manager must manage every day from 9 to 5 or 9 to 6.

Leadership 59

Leadership Social Media Creativity Ethics 59

Critical Mention

FEBRUARY 27, 2020

In the past brands/companies controlled the message and that message could be strategically placed in the media. Articles will get shorter and video will remain king. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

APRIL 5, 2017

Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. Richard, what advice have you been giving companies? For companies the last two weeks of the Presidency was very complicated. Automobile companies (and the military) are the largest advertisers on television.

Report 225

Report Media Advertising Advertising 225

Waxing UnLyrical

JUNE 17, 2011

But back then, there was a air of confidence in the television world. Fast Company’s Danielle Sacks wrote an amazing article, “Mayhem on Madison Avenue.&# Oh yeah, and it eliminates a TON of financial waste, and is far more interactive than passive TV or Print advertising. And this was Cable TV.

Advertising 87

Advertising Advertising Travel Social Media 87

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Some clients even like to have their celebrity talent record a ‘shout out’ to their employees to distribute within the company.”. Needless to say, it’s all a bit overwhelming. “You

Strategy 40

Strategy Media Radio How To 40

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Leading with content (whether 2D or video) and cutting down the traditional press release to shorter/more straight forward copy also goes a long way.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. 8) Jay Baer.

Social Media 120

Social Media Marketing Pinterest Media 120