article thumbnail

The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130
article thumbnail

How Innovation and Education Come Together at the New York Toy Fair

5W PR

Many companies display STEM-based toys that teach science, technology, engineering, and math concepts. Exhibitors engage children in interactive activities to demonstrate how toys can support educational goals and foster critical thinking, problem-solving, and creativity. Language-learning games and puzzles are also featured.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tis the Season for Client Gifts

Solo PR Pro

Alternatively, enroll your client in a workshop or seminar that aligns with their business goals or personal interests. This kind of gift not only reflects well on your client’s company but also contributes to the greater good, embodying the true essence of holiday giving.

Local 96
article thumbnail

9 Strategies for Building a Winning Professional Brand

PRSay

Our professional brands are not dissimilar from the brands of companies or products. Seek out relevant courses, workshops, seminars and webinars. As a creative or technical wunderkind? For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics.

article thumbnail

PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course.

article thumbnail

10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

Research by Bain & Company shows that boosting customer retention rates by as little as 5% grows profits by 25% to 95%. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. But it costs a lot more to find a new client than to keep (and grow) current ones.

Agency 182
article thumbnail

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. This is why earned media – the stories and interviews produced by PR – will always be relevant. This is where PR excels.

Brand 185