Company Creativity Interviews Seminar 
PR for Anyone
JANUARY 28, 2024
This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.
ImPRessions - Crenshaw Communications
MAY 22, 2017
This is why earned media – the stories and interviews produced by PR – will always be relevant. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Generating credibility for the brand message.
Waxing UnLyrical
JUNE 14, 2018
It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Image: Alexis Brown via Unsplash, Creative Commons CC0.
Sword and the Script
JANUARY 3, 2017
One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.
Sword and the Script
JUNE 6, 2017
He’s my guest for this latest edition of the Off Script series of interviews. Perhaps it was not that draconian, but I learned early on how to manage clients, watch the news, use new tools, network at industry seminars and address last minute requests from vice-presidents. 1) You spent a long time at an agency and then when in-house.
PR Conversations
MAY 9, 2017
I think that while the “partnership” approach it is seeking may address issues Wellington (and area) residents have raised, this global company could have avoided months of controversy with a different approach. I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences.
ImPRessions - Crenshaw Communications
OCTOBER 23, 2020
Those more specific keywords like “price optimization software” or “ad tech companies NY” get fewer searches but have a high conversion value. Company stability and reputation are also key to a business purchase. Industry thought leadership is a differentiator. The B2B world is a bit more democratic.
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