Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. It’s not about you, your company or products.

Government 138

Government Survey Ethics Media 138

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at five categories.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. I had an ethical dilemma.

Ethics 71

Ethics Agency Journalism Corporate 71

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Metrics help prove internal D&I successes.

Ethics 126

Ethics Internal International Employee 126

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. As part of that effort to lift Purdue out of Chapter 11, the company’s owners, members of the Sackler family, have agreed to pay a $4.28

Crisis 164

Crisis Ethics Publicity Marketing 164

PRSay

JULY 29, 2022

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Tirso Gomez Brumana, corporate communications senior director Latin America at Paramount, said communicators should ask themselves whether a given topic is “worth going out and talking about it.

Communications 156

Communications Public Affairs Insurance Insurance 156

Reputation Us

SEPTEMBER 20, 2022

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. This past July, the World Economic Forum declared a Chief Trust Officer to be the next C-Suite role that every company needs. By the end of 2023, the International Data Corporation ?predicts?that

Reputation 78

Reputation Corporate Policies Ethics 78

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. But it gets worse!

Industry 217

Industry Reputation Groups Internal 217

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 261

Ethics Automotive Technology Conference 261

Wadds Inc.

NOVEMBER 15, 2023

It's underpinned with straight talking for marketing and public relations practitioners as well as managers to operate ethically and effectively and get to grips with issues increasingly defining business success and dominating boardroom agendas. Claire is both a Chartered PR and a Chartered Marketer.

Brand 98

Brand Branding Ethics Internal 98

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. Right out of grad school, I started working at a company called CenturyLink as a lead product manager, helping lead new product development for the company.

Ethics 80

Ethics Data Crisis Apparel 80

Stern + Associates

SEPTEMBER 28, 2023

Cybersecurity is not just for companies, it’s not just for good hygiene on your own computer [anymore], this is a new part of conflict.” Drawing parallels with the unforeseen consequences of social media’s rise, Blackman underscores the ethical questions tied to the use of “black box” AI systems. A former U.S.

Government 108

Government Technology Policies Ethics 108

Maxim Behar

JUNE 1, 2022

The Forum now unites more than 120 leading Bulgarian and foreign companies and is part of the International Business Leaders Forum. The communications expert was re-elected to the Board during the BFBL's Annual General Meeting, which was was voted on by the senior executive of more than 35 leading BBLF member companies.

Ethics 52

Ethics Internal International Corporate 52

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.”

System 187

System Public Affairs Employee Nonprofit 187

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. What, if anything, can a PR or corporate communications expert do to turn things around? But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

PRSay

APRIL 8, 2019

PR practitioners have a responsibility to counsel their organizations with an ethics-based approach, and I believe Accreditation signals a practitioner’s commitment to sound public relations strategies and practice.”. Senior Manager, Corporate Communications at Marvin Windows and Doors. Emily Finley, APR. Paul, Minn. Tulsa, Okla. “I

Public Affairs 146

Public Affairs Healthcare Ethics Corporate 146

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies?

Ethics 52

Ethics Training Financial Survey 52

Maxim Behar

JUNE 3, 2021

Maxim Behar is also an honorary member of BBLF, officially announced in 2007 for his outstanding contribution to the establishment of the Forum as a leading organization in the field of ethical business and corporate social responsibility.

Ethics 52

Ethics Corporate Internal International 52

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. It’s the legal responsibility of company directors to act in the interests of shareholders first and foremost. Defensive Leila A.

Publicity 112

Publicity Construction Corporate Study 112

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. These days, business leaders can’t afford to sit on the sidelines and simply run their company with the expectation that their PR team will do the heavy lifting.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. Exasperated customers tweeted things like, “I just want a razor, not a lecture on ethics.” Nike was making a corporate statement about its spokesperson’s stand on racial justice.

Advertising 236

Advertising Advertising Video Ethics 236

Sword and the Script

JUNE 30, 2021

“They also have an opportunity to advocate for employee and work environment best practices, if they use data to demonstrate equal or more impactful outcomes during the pandemic and help build a more trustworthy and productive company culture.”. Blog: Code of PR Ethics? If you enjoyed this post, you might also like: Code of PR Ethics?

Survey 120

Survey Communications Ethics Measurement 120

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. In both cases, succeeding in a pay-to-play world means managing internal expectations. Do you completely disagree and believe journalism ethics are alive and well today? Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Maxim Behar

SEPTEMBER 27, 2022

And the third factor – this is the new generation that comes to work in our companies, which largely determines the trends in business. And the whole society must teach this generation that it must work very hard according to corporate standards, be very responsible, i.e., things that are missing as a value system in them.

Government 52

Government Tourism Ethics System 52

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was hired full time shortly before graduating from the University of St.

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Mark My Words

FEBRUARY 2, 2022

Brewdog were desperate to create an external image of progressive punks with Hollywood charisma, but this false idol arose atop hollow internal foundations, and the founders are now being crushed by their own relentless pursuit of notoriety. Toxic fame is the enemy of this ambition. Then there’s authenticity.

Reputation 60

Reputation Government Corporate Ethics 60

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Mark My Words

MARCH 29, 2021

The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”. And not just for the company that gets their endorsement.

Corporate 60

Corporate Interviews Community Newspapers 60

Waxing UnLyrical

MARCH 15, 2018

The proliferation of new media outlets has changed everything about how companies communicate. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer. A Reason to Speak.

Employee 70

Employee Crisis Corporate Social Media 70

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How many companies are delivering on their value-led commitments.

Ethics 73

Ethics Brand Branding Internal 73