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Corporate Communication: Create Opportunity out of Crisis

Ronn Torossian

Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications aim to help an organization minimize damage to its reputation from negative publicity during a critical event or situation.

Corporate 195
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How Public Relations Impacts Finance Companies

5W PR

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.

Company 78
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

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The Risky Landscape of Public Statements: When Silence Isn’t Golden

ImPRessions - Crenshaw Communications

It’s a good article that every corporate communications person should read and an interesting take to us who work in PR. Some organizations feel their employees, customers, and stakeholders want them to speak out in a crisis situation. But in the end, it’s a question of company values. So, the evidence is mixed.

Publicity 212
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Future of Corporate Communications study finds CCOs investing more in technology

Stuart Bruce

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103
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Navigating the new era of corporate communication: AI as the catalyst of spokesperson excellence

Agility PR Solutions

In an age where every statement can be amplified across the globe in seconds, and the line between a company’s success and crisis often hinges on the effectiveness of its communication, the stakes have never been higher for corporate spokespeople.

Corporate 113
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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272