Remove Company Remove Content Marketing Remove Infographics Remove Viral
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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

The relationship between companies and their customers has undergone a tremendous shift toward the personal. We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos.

Blogging 215
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. Cori Pearce | ChurnZero.

Marketing 101
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How to Spy on Your Competition & Steal Their Secrets

Cision

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Look at companies that disrupt. See how they market online. How do they drive traffic, create engaging content, make content get shared, and capture leads?

How To 198
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How to Create an Action Plan for Your Content Marketing

PR Fuel

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What kind of content do you hope to create?

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Post, Ping and Pray is *Not* a Content Marketing Strategy

Shift Communications

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. Back in the day it was a (so-called) “viral video” cuz those were cool. More recently infographics have been all the rage. They create something. They post it somewhere. They ping their social channels.

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3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

The relationship between companies and their customers has undergone a tremendous shift toward the personal. We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos.

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Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead

Sword and the Script

That company invested time and treasure to produce that report to build awareness. The chances of marketing content going viral are slim. I suggest working with them to create a self-service decision matrix that’s applicable to the typical marketing piece. I found it on the Creative Commons website.