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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. The company is active in their community. Share Relatable Stories.

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Announcing the NewsWhip x Reddit Partnership

NewsWhip

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” They’re part of the community.

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. Community champions in Asda stores around the UK submit stories via a mobile phone app. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories?

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. It was no official confirmation, but the impact of the update was felt across the SEO community. Fred is a spam algorithm that works around links.

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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. Until next time! SCHEDULE A DEMO.

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The Importance of Social Media in Crisis Management

Prohibition

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. While some fear new technology and its influence on the world of PR, others embrace it. Key Platforms. 62 percent of Britons say social networking sites are where they acquire their news.