Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. It’s such a great way to connect not only with reporters but fellow PR professionals and new communities. What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research.

Reddit 120

Reddit Social Media Pitching Comparison 120

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. Conclusion.

Data 106

Data Meeting Measurement Guidelines 106

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Engagement with news brands online is messy and tricky to measure. It’ll give you an invaluable steer on how to pitch and which journalists to approach.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JUNE 28, 2016

While many marketers want shortcuts , tools, or algorithms to pop out a list of influencers to pitch, this data casts doubt about that approach. Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it. New influence is transformative.”. Want 10x from your PR agency?

Infographics 61

Infographics Survey Consumer Study 61

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 117

Google Measurement Advertising Advertising 117

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Build your reputation through positive news stories, community involvement, and good reviews. PR Tips How To Pitch to a Publication. Once you’ve narrowed down which publications are best for your purposes, you’ll need to make a pitch.

Publicity 62

Publicity Small Business Advertising Advertising 62

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Chris Schermer believes that the goal of content marketing should be to create a sense of community that allows customers to achieve their goals.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. PR measurement. PR measurement. PR measurement.

B2B 122

B2B Marketing Survey Software 122

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Pitch bloggers. Pitch reporters. Measurement. Believe me, there is a lot to learn. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Pitch bloggers. Pitch reporters. Measurement. Believe me, there is a lot to learn. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Pitch bloggers. Pitch reporters. Measurement. Believe me, there is a lot to learn. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

JANUARY 30, 2015

Pitching reporters is not the same as it was 10 or even 5 years ago. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. You can download the full infographic of the 15 skills here. However, there are changes here too.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100