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7 reasons why effective PR is more important than ever

Remote PR Jobs

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment. Technology helps it scale. Goodwill has value.

Mobile 100
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How agencies can benefit from R&D tax relief to drive innovation

Stephen Waddington

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171
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Why you should invest in a digital IR strategy

Presspage

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. Ensure better compliance and corporate governance. Improve business disclosures and enhance overall credibility. The IR landscape is constantly changing.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. This is a big lesson for the future.

Crisis 151
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Lockdown letter: humanising business and media

Stephen Waddington

Martin Lewis, MoneySavingExpert has worked hard to explain the support available from the government to people facing financial hardship via his newsletter, Twitter and website. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. Zoom allows you to insert your own image.

Media 83
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Future of PR: 2020 edition

Stephen Waddington

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. I do have a sense of humor.