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CASE STUDY - Using current events to land in the media

PR for Anyone

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. This is a timely, sensitive, and valuable story for the media to share. SPOILER ALERT: YES!

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

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New Year Resolutions for the Social PR Pro

Waxing UnLyrical

Some easy ways to do this: Lists of any kind (Twitter, Facebook, etc.). Get involved with a community or two – and pay attention to what people are saying to really participate. It’s when you’re part of a community that you know what people are hoping for… and can help them out. Fall in love. Get offline.

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Optimize: a Discussion with Lee Odden [Video]

Waxing UnLyrical

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. Twitter Facebook Google+ LinkedIn Optimize: a Discussion with Lee Odden [Video].

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

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When Clocks And Calendars Collide

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When Clocks And Calendars Collide September 25th, 2010 Tweet My body clock jogs me awake. Google, Skype, Twitter, Facebook, Amplify, are the here and now. Liked what you saw?

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Seniors and Coronavirus

PR for Anyone

Watch the video below and read the post to see how Antrina Curry, RN who owns a home healthcare company in Virginia Beach, VA landed in the media. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information. You know, you got Facebook.

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