Remove Community Remove Definition Remove Employee Remove Ethics
article thumbnail

The ethical challenges of weaponized communication – Elizabeth Edwards

Ethical Voices

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. That is not ethical. Avoiding thought terminating cliches.

Ethics 75
article thumbnail

S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead

PRSay

As an organization, we need to be focused on what the ethics issues are.” But as communications professionals, “I don’t think we need to be afraid of [ChatGPT],” she said. “We Communicators can prepare themselves for that. Another way to prepare for recession and layoffs is by building your community, she said.

Trends 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Brand 89
article thumbnail

Un-Earthing The Real Story

PR in High Definition

ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities. An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. Keep it real!

article thumbnail

Challenges and changes for PR in 2021

Stephen Waddington

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Take editorial, for example.

article thumbnail

Stuck in the middle

PRSay

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience.

Ethics 60
article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. Extended PR Definitions for Professionals 29. A brand advocate is someone who elevates your brand through word of mouth marketing. What is User-Generated Content (UGC)?

Viral 52