Shift Communications

JULY 24, 2017

his brand and his community well before a crisis hits. In additional to what is being said, it’s equally important to assess how people are talking about you and your community. They should set up Google or Talkwalker Alerts for terms related to G.W., Assess chatter sentiment. If you’re a SHIFT client – and luckily G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

FEBRUARY 25, 2015

This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. How do we think about communities of influence? Take note of the different colors of dots. Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MARCH 7, 2016

What if a company’s data doesn’t exactly map to the generic model? A few companies are likely to have community managers who create awareness and revenue on social networks. Perhaps it’s a company with better than average email marketing skills.

Google 60

Google B2C Analytics Data 60

Shift Communications

NOVEMBER 12, 2015

We’ve all seen it before. You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

We’ve all seen it before. You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

We’ve all seen it before. You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Newsfile

JANUARY 30, 2024

Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Personalize communications to make customers feel valued.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. Shark, an event in his donut shop would be the perfect community builder to show the friendly side of sharks. Because his donut shop hasn’t done anything specifically wrong, G.W. We’d counsel G.W. In the case of G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JANUARY 5, 2015

One key concept for the coming year will be understanding communities of influence versus single, individual influencers. Public relations faces more avenues of influence than ever before, from messaging communities like Line, Kik, Viber, and WeChat to new content distribution channels like Plague, Super, and many others.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Part of this issue could be resolved by adjusting the content balance noted above.

B2B 60

B2B Marketing Construction Analytics 60