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3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. We’ve all seen it before. Even worse, sometimes the business doesn’t have social media accounts at all. This scenario may be more common than you think.

article thumbnail

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. We’ve all seen it before. Even worse, sometimes the business doesn’t have social media accounts at all. This scenario may be more common than you think.

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article thumbnail

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. We’ve all seen it before. Even worse, sometimes the business doesn’t have social media accounts at all. This scenario may be more common than you think.

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Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. We’d counsel G.W.

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What’s the New “Norm” for B2B Marketing?

Shift Communications

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. every time we go by one in a local construction site.

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