Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. For our community members and industry, expect to learn more on our blog, in our public talks, and in our resources. Analytics Marketing Marketing Technology Metrics'

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology. Dark Social and Influence. Which future will you be part of?

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model?

Google 60

Google B2C Analytics Data 60

Shift Communications

JULY 24, 2017

his brand and his community well before a crisis hits. In additional to what is being said, it’s equally important to assess how people are talking about you and your community. They should set up Google or Talkwalker Alerts for terms related to G.W., Assess chatter sentiment. If you’re a SHIFT client – and luckily G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

FEBRUARY 25, 2015

This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. How do we think about communities of influence? Vice President, Marketing Technology. Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Personalize communications to make customers feel valued.

Trends 105

Trends YouTube Video Social Media 105