Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? A few companies are likely to have community managers who create awareness and revenue on social networks. Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 25, 2015

As marketers and communicators, we have focused relentlessly on the single influencer. This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. All outbound communications, including paid media, should align with your overall crisis messaging strategy. Crisis communications is not an area where you want to “set it and forget it.” We’d counsel G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JANUARY 5, 2015

In the sense that it’s new, special, and different than how we communicate normally, he’s absolutely right. Social media is now part and parcel of ordinary communications. One key concept for the coming year will be understanding communities of influence versus single, individual influencers. Journalism isn’t dead.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Part of this issue could be resolved by adjusting the content balance noted above.

B2B 60

B2B Marketing Construction Analytics 60