Community, Data-Driven PR and Marketing

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. This is a core challenge of data-driven PR.

Data-Driven PR

Data-Driven PR Analytics Google Data

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Data-driven PR.

Marketing

Marketing Content Marketing Social Media Employee

Building the Plane Mid-Flight: SHIFT’s New Website

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm. Thus I couldn’t be more happy with the latest and greatest SHIFT website! The one you’re visiting now.

Data-Driven PR

Data-Driven PR Data Analytics Mobile

Three Public Relations Mega-Trends in 2017

Shift Communications

JANUARY 2, 2017

We must become proficient in tagging audiences, retargeting and remarketing, email marketing, one-to-one communication in social media, and working with very specific audiences so that our message has the most impact for the effort and resources available to us. Dark Social and Influence. The Future Will Be Here Sooner Than You Think.

Trends

Trends Publicity Analytics Software

Monday Roundup: Looking Ahead

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Facebook Ad Conversion Tracking for Smart Marketers. ” Yea baby! ” 5.

Data-Driven PR

Data-Driven PR Banking Facebook Writing

Monday Roundup: Learning from Measurement Mistakes

Waxing UnLyrical

JULY 18, 2016

Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision. Measuring Mobile Marketing Requires Different Metrics.

Measurement

Measurement Data-Driven PR Mobile Analytics

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy

Strategy Brand Branding Technology

PR and the Google Customer Journey to Online Purchase

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Perhaps it’s a company with better than average email marketing skills. Download your copy now! Chel Wolverton.

Google

Google B2C Analytics Data

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

JULY 24, 2017

his brand and his community well before a crisis hits. In additional to what is being said, it’s equally important to assess how people are talking about you and your community. They should set up Google or Talkwalker Alerts for terms related to G.W., Assess chatter sentiment. If you’re a SHIFT client – and luckily G.W.

Case Study

Case Study Crisis Management Crisis Study

How to build communities of social media influence

Shift Communications

FEBRUARY 25, 2015

As marketers and communicators, we have focused relentlessly on the single influencer. This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. Christopher S.

Community

Community Social Media Data-Driven PR How To

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. But why exactly is social media a necessity for every business of every size?

Small Business

Small Business Social Media Media Analytics

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. But why exactly is social media a necessity for every business of every size?

Small Business

Small Business Social Media Media Analytics

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. But why exactly is social media a necessity for every business of every size?

Small Business

Small Business Social Media Media Analytics

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends

Trends YouTube Video Social Media

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B

B2B Marketing Construction Analytics

PR and Marketing in 2015: The Road Ahead

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. One key concept for the coming year will be understanding communities of influence versus single, individual influencers. What’s different, what’s new, what should we be doing?

Marketing

Marketing SEO Data-Driven PR Advertising

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. Email Marketing. Shark, an event in his donut shop would be the perfect community builder to show the friendly side of sharks. Natalie Cullings, Marketing Analyst. Lisa Zanchi, Marketing Analyst.

Case Study

Case Study Crisis Study Strategy

Public Relations Today

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

20 PR and Marketing Predictions for 2022

Trending Sources

Building the Plane Mid-Flight: SHIFT’s New Website

Three Public Relations Mega-Trends in 2017

Monday Roundup: Looking Ahead

Monday Roundup: Learning from Measurement Mistakes

What is Tech PR? PR strategies that sell your tech brand

PR and the Google Customer Journey to Online Purchase

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

How to build communities of social media influence

3 Reasons Small Business Needs Social Media

3 Reasons Small Business Needs Social Media

3 Reasons Small Business Needs Social Media

2024’s Top 5 PR Trends: What to Watch

What’s the New “Norm” for B2B Marketing?

PR and Marketing in 2015: The Road Ahead

Crisis Issue? Own It: Shark Week Case Study, Part 4

Stay Connected