Shift Communications
MARCH 19, 2015
Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR.
Shift Communications
NOVEMBER 30, 2015
The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm.
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Sword and the Script
DECEMBER 21, 2021
As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.
Prohibition
FEBRUARY 14, 2023
Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.
Shift Communications
JANUARY 2, 2017
What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences. What does the public relations industry have to look forward to in 2017? Content Shockwave.
Shift Communications
JULY 24, 2017
his brand and his community well before a crisis hits. In additional to what is being said, it’s equally important to assess how people are talking about you and your community. 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Assess chatter sentiment.
Shift Communications
MARCH 7, 2016
What if a company’s data doesn’t exactly map to the generic model? A few companies are likely to have community managers who create awareness and revenue on social networks. Perhaps it’s a company with better than average email marketing skills. Chel Wolverton. Account Manager, Integrated Services / Marketing Strategist.
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