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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

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COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management

PRSay

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. It helps to give workers roles they can play in the crisis.

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The Importance of Networking in Public Relations

5W PR

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA).

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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. The communication channels. Communication Sender Areas. Nobody plans to fail.

Internal 187
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International Perspectives From PRSA’s Global Affairs Committee

PRSay

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. PepsiCo CEO Ramon Laguarta committed $400 million over five years to “to lift up Black communities and increase Black representation at PepsiCo.”.

Internal 100
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Doing Crisis Communications Right – Your Follow Up Questions Answered

Melissa Agnes

Since the podcast on “ doing crisis communications right “, with Captain Chris Hsiung and Shino Tanaka, aired last week, I’ve received some really great follow up questions from listeners. Your follow up questions answered: Doing crisis communications right.

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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

Cartwright himself cautions against this and calls on corporate communicators to use risk management, crisis preparedness and resilience-building as a source of positive value. “As As embedded as the ‘new abnormal’ may feel, real opportunity lurks beneath the sense of permacrisis.