Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. As president, she’ll lead the company’s operations and corporate strategy.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying. Additionally, a divisive political climate has given birth to biased and fake news outlets.

Journalism 50

Journalism Report Enterprise Interviews 50

Prohibition

AUGUST 4, 2021

These platforms are used to share information about your company or brand on an individual level and a global scale. The problem arises when negative content gets posted about your organisation that could potentially damage its image, e.g. a customer publishes an angry review for the whole internet to see. How does it work?

Reputation 62

Reputation Brand Branding SEO 62

NewsWhip

JUNE 2, 2021

Applications include protecting election integrity in France and enabling the WHO identify exactly which emerging vaccine narratives they need to brief their communications team about. Here, Jaclyn might extend a story with another statement, press release, or social post. You learn about the stories too late.

Media 88

Media Data Reddit Crisis 88

MaccaPR

APRIL 18, 2017

Given that my actual news beat was covering The Clash, The Rolling Stones and Joan Jett (check out my press pass at right!), I was amused at how agencies were sending me press releases that were of no interest to me. As God is our witness, a day won’t go by that this poor soul doesn’t receive another press release from us.”.

How To 121

How To YouTube Pitching LinkedIn 121

Critical Mention

APRIL 26, 2017

The man cares deeply… about the fans, his students, the charities he’s affiliated with and more. We held a press conference in NYC to make the announcement and brought instant credibility to a bold move. I’ve relied on my communications background throughout my career, not only in college athletics, but working in higher education.

Sports 60

Sports Internal International Enterprise 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations.

Marketing 92

Marketing Local Crisis Management Internal 92

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward. We’ve had to adopt new tools to work virtually.

Tools 175

Tools How To Agency SEO 175

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Rethink writing: Michelle Messenger Garrett. Take a giant step back: Rebekah Iliff .

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. I got a good look at TrendKite about six months before the acquisition and also recently – post-integration.

Marketing 63

Marketing Pitching Corporate Tools 63

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.

Conference 40

Conference Measurement Communications Employee 40

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. I have emailed several PR technology vendors and asked about the impact directly.

Software 103

Software Analysis Data Tools 103

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52