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ICON 2023 Q&A: Comms VP Alex Ebanks on the Key Skill PR Pros Need Today

PRSay

14 workshop, a line of students waited to talk with Alex Ebanks. Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Number one is writing.

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The Storyteller's Guide to MAICON: 7 Sessions You Can't Miss

PR 20/20

But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. They gather invaluable behavioral insights by using the data they gather from their community of users as they interact with the extensive world of Netflix content. How do they do it?

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Dawn of the Intelligently Automated Agency

PR 20/20

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

Education 107
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10 Best Speaker Quotes from MAICON

PR 20/20

“Grab a pen and paper and write down what you stand for. He reminded marketers to stick to their core values when navigating personalization, privacy, and consumer interests in a fast-changing world. Tim Hayden hosted a workshop dedicated to preparing marketing data for the AI revolution. RJ Taylor, CEO and Founder of Pattern89.

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PR Rock Stars: Room & Board’s Rebecca Lechner

Communications Conversations

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships.

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When #measurePR Became A Campfire

Waxing UnLyrical

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.