Deirdre Breakenridge

APRIL 21, 2015

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments.

Video 150

Video Viral Community Survey 150

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. This bodes well for PR professionals who focus in employee and community relations. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. The truth is PR and communications professionals are more tech-savvy than ever. While his video had more than 30 million views, only 1.3

Storytelling 0

Storytelling Data Communications Technology 0

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Keep it real. Remember the BBC dad?

Communications 157

Communications Nonprofit Employee Film 157

Melissa Agnes

JUNE 26, 2017

Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral. This includes your marketing, PR and communications campaigns. What are some processes you’ve implemented, to help your team mitigate risks within your marketing, communications and/or PR campaigns?.

Crisis Management 113

Crisis Management Communications Marketing Viral 113

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

HMA Public Relations

JUNE 26, 2019

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations.

Crisis Communications 56

Crisis Communications Social Media Crisis Communications 56

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. Talk about raising community spirits! The challenge generated billions of views and almost 2 million response videos, including from celebrities, college mascots and athletes. Wouldn’t you know it, Molson Coors was listening.

Hotels 282

Hotels Brand Branding Guidelines 282

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

Social Media 179

Social Media Viral Company Education 179

Contently - Strategy

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Brand 134

Brand Branding Instagram Video 134

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.

Crisis 176

Crisis Viral Brand Branding 176

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. As apologies go, it’s late, but not bad. Few cancellations are permanent.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

MARCH 8, 2023

Also, any written communication will be shared outside the company. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. When Thorleifsson ultimately described his active projects, Musk responded with two laugh emojis and a link to a video from Office Space.

Employee 182

Employee Viral Twitter Corporate 182

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Even common market shifts, as when a nimble new competitor steals thunder from established players, call for a cooperative effort to communicate that a brand or a business has adapted to market changes. The post 7 Occasions When PR And Marketing Must Work Together appeared first on Crenshaw Communications. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Mark My Words

FEBRUARY 16, 2024

Influencers, viral videos and gamified messaging helped the party resonate with younger demographics on their turf, propelling the party to victory. As we hurtle towards elections this year and beyond, it will be fascinating to see how politicians adapt their communication strategies to bridge this ever-widening gap.

Government 60

Government Social Media Viral Video 60

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

Doctor Spin

APRIL 2, 2023

We Aren’t Ready For What’s About To Happen With Fortnite “I can’t possibly predict what players are going to make when they have real grown-up tools that approximate what people use to make fully-fledged video games.” The Internet Wants Packing Videos Pay to watch someone pack your order? Incredibly accurate Was 2019 peak panic?

Viral 52

Viral Media Engineering Video 52

PR in High Definition

FEBRUARY 22, 2024

We often consider translation to be at the heart of communicating across borders. A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Want to learn more about strategic communications in Europe? But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. But that approach will shut down communications. The post 5 Ways To Nail Your Brand Story appeared first on Crenshaw Communications. Make them see it.

Brand 173

Brand Branding Storytelling Video 173

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Welcome to your new year of communicating. Design your communications from the audience out. Unless you are leaking major news that impacts stock prices.)

Communications 40

Communications Measurement Employee Course 40

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. This story has continued into early January following the TikTok that went viral on Dec 17th. The story earned more than 74k engagements. .

Brand 78

Brand Branding Viral Employee 78

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. Branded Augmented Reality (AR) features allow companies to create custom filters, lenses, or stickers that users can incorporate into their videos.

Brand 71

Brand Branding Marketing Fashion 71

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.

Brand 83

Brand Branding Marketing Ethics 83

Critical Mention

OCTOBER 27, 2018

The video has almost 100 million views. When a person stepped inside the elevator the screens played a video that made it look like the elevator floor was falling. This video quickly went viral and has more than 40 million views on YouTube. This video quickly went viral and has more than 40 million views on YouTube.

Film 131

Film Viral YouTube eBook 131

Prohibition

SEPTEMBER 13, 2022

Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world.

Brand 118

Brand Branding Video Social Media 118

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 249

Crisis Crisis Management Viral How To 249

PRSay

SEPTEMBER 17, 2019

Two years later, Popeyes chose to debut its chicken sandwich announcement with a video from Sweet Dixie Kitchen, where they would give a preview of the sandwich, giving an in-depth and viral feel to the announcement. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling.

Product Launch 148

Product Launch Storytelling Social Media Video 148

ImPRessions - Crenshaw Communications

APRIL 25, 2017

Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. The videos of the American flight captured only the aftermath of stroller-gate, and they didn’t match the disturbing pictures of Dr. David Dao being pulled screaming from his seat.

Airlines 136

Airlines Crisis Viral Reputation 136

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Melissa Agnes

JULY 29, 2014

has big potential these days to go viral in a heartbeat. We all know the saying that “a picture is worth a thousand words” So why spend time painting pictures and relaying facts and updates through words only, if you can communicate them even more effectively through heart-warming and share-worthy visuals?

Crisis Communications 239

Crisis Communications Crisis Viral Examples 239

Deirdre Breakenridge

APRIL 10, 2017

No one telling you it’s better to just do what the client asks instead of creating an integrated communications plan. But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

MAY 26, 2016

Predictions, warnings, and optimistic expectations about the future of PR and communications abound. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. Mobile video media will be the norm. Imagination and creativity will rule.

Viral 136

Viral Creativity Advertising Advertising 136

Mindful Marketing

OCTOBER 17, 2020

In a social-media-driven world, marketers increasingly face a dilemma: Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy? I wasn’t in control of the car, they were. bottle of Ocean Spray cranberry juice.

Consumer 68

Consumer Viral Video Social Media 68

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. This is something all of us in communications should be wary of. Not this time.

Media 74

Media Viral Video Newspapers 74

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. The truth is PR and communications professionals are more tech-savvy than ever. While his video had more than 30 million views, only 1.3

Storytelling 73

Storytelling Data Communications Technology 73

ImPRessions - Crenshaw Communications

APRIL 10, 2017

Many captured the scene on their smartphones, and the video was more shocking than the headline; the man is screaming as he is wrenched from his window seat and dragged down the aisle, his face bleeding after apparently hitting an armrest. The post United Flies Into Another PR Storm appeared first on Crenshaw Communications.

Airlines 159

Airlines Hotels Crisis Reputation 159