ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Where’s your crisis PR readiness? Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents. But how many crisis plans would have foreseen a fictional accident like the “This Is Us” scenario?

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Crisis Twitter Course Viral 199

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 10 Crisis Communication Tips Every Business Needs.

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Crisis Viral Government Crisis Communications 62

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. “If you’re a B2B, that doesn’t mean you’re immune to a crisis happening.”

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Crisis Crisis Communications Content Marketing Conference 120

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. So, the GitLab staff decided to rope in the professional community for help. Communicate With Internal Stakeholders.

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Crisis Brand Branding How To 271

Melissa Agnes

MARCH 6, 2018

The audit phase will help you craft a blueprint of where the organization currently is in terms of its crisis readiness and where it needs to go in order to build brand invincibility. The goal is to build a consistent baseline of understanding for everyone who will be involved in developing and implementing the crisis ready program.

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Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.

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Crisis Privacy Airlines Facebook 136

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. This is something all of us in communications should be wary of. Not this time.

Media 74

Media Viral Video Newspapers 74

Stuart Bruce

OCTOBER 3, 2015

It’s just the most recent high-profile example that highlights how easy it is for old photographs or videos to be manipulated and distributed to create a false impression. The lie has been exposed by The Independent , The Mirror , Vice , TIME magazine and others.

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Social Media Crisis Communications Viral Crisis 60

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! We’ve all got smartphones with sophisticated video cameras. We’ve read the tweets, replayed the video several times and heard victims’ stories long before we read about the same issue on a news site or see it on a TV broadcast. United Airlines.

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Crisis Management Crisis Airlines Viral 124

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

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Social Media Conference Media Corporate 119

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. cta] The post The Cost of a PR Disaster appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Unfortunately, all of that hard work can be undone in one PR disaster.

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Airlines Financial Film Viral 87

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. A better approach for Amazon was to move on and prove the critics wrong – go make a Best Job in the World video instead.

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Crisis Communications Crisis Case Study Viral 60

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Hard to select just one, eh?

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Instagram Crisis Local Privacy 98

Presspage

MAY 11, 2017

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. The question remains – will using social media in crisis communication deliver you an advantage?

Social Media 79

Social Media Crisis Media Airlines 79

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

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Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

JULY 25, 2017

They recorded him drowning and uploaded the video to YouTube. The story went viral as news organizations picked up the story. USA Today published an audio recording of the incident while the Daily Mail published the raw video. Before a video of a man drowning while kids laugh. 3) What about comparative communications?

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Advertising Advertising Viral Video 62

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. The PR crisis team should consist of. The-house PR person or head of communications.

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Crisis How To Crisis Management Crisis Communications 62

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. If you aren''t already, please become a MaccaPR subscriber today (form is at the top of the page).

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Blogging Wikipedia YouTube Content Marketing 48

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen.

Report 225

Report Media Advertising Advertising 225

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. The lesson for communicators? “If The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets.

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Crisis Airlines Reputation Corporate 48

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48

Melissa Agnes

MARCH 28, 2016

For example, fail to judge or appreciate the negative emotion stirred by an incident or an issue, and you can very quickly find yourself dealing with a viral crisis that continues to spiral beyond control. Within a few hours, this panic had escalated to a viral point. This is human nature. And we panicked.

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Crisis Management Crisis Viral Community 100

Melissa Agnes

FEBRUARY 9, 2016

Taking these known facts into consideration, if the Zika virus continues to spread, developing into a real-world crisis (at the moment it’s a serious “issue” rather than a full-fledged crisis), it contains all three characteristics that contribute to escalating a crisis to a point of emotional viral impact.

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Crisis Management Crisis Strategy Healthcare 186