PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. In short order, it was followed a barrage of requests from media asking to use the footage. What is your answer?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

PRSay

AUGUST 3, 2022

While the obvious and innocuous answers, including drawing, vocal imitation, and fitting into small spaces, it’s more important for me, and all communicators, to figure out what we are not good at in our jobs. In training sessions, part of my job is to get people better at what they don’t do well. Credit: Copyright 2015 NBAE.

Training 146

Training Media Training Crisis Communications Writing 146

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. PR people cannot control the media.

Media Training 256

Media Training Training Agency Crisis 256

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Media training.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. Be a good communicator.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training. Like most agencies, we make it a rule to speak to any media-facing executive ahead of an interview to get a read on their abilities.

Media Training 249

Media Training Policies Agency Interviews 249

PRSay

MARCH 19, 2020

Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. And remember… Lock your office door !

Interviews 210

Interviews Video Meeting Skype 210

PRSay

AUGUST 30, 2022

A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. But communicating on video requires practice and rehearsal.

Employee 86

Employee Real Estate Video Internal 86

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. Journalists want to do a great job and they want to write great stories. I’m based in San Francisco, and it’s a very different world.

Journalism 211

Journalism Report Interviews Meeting 211

Ishmael's Corner

OCTOBER 19, 2014

Cryptology, the science of coding and decoding messages, doesn’t appear in the mass communications syllabus at universities. How’s the media outreach going for the upcoming announcement?”. Give me one journalist we can count on to write a story.”. If you think the media training helped Brad, think again.”.

Agency 143

Agency Media Training Conference Training 143

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. 25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor. Use compassion.

Media Relations 157

Media Relations Journalism Media Survey 157

Shift Communications

JULY 26, 2017

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Which brings us to our friend, G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

SEPTEMBER 14, 2017

ACs spend a great deal of time writing, compiling reports, working with media lists, doing social media and traditional media monitoring, maintaining databases and lists, and generally providing a solid foundation for their team to build on. Account Coordinator. Christopher S. Vice President, Marketing Technology.

Agency 87

Agency Internal International Media Training 87

Cision

OCTOBER 6, 2015

Use that time to write a quick news story about the interview topic that quotes only their joke—and makes them look ridiculous in the process. Second, I find that scientists waffle more than they need to, unnecessarily reducing the impact of their communication. When you’ve concluded the interview, call for a 10-minute break.

Interviews 120

Interviews How To Healthcare Media Training 120

Communications Conversations

JUNE 9, 2021

Since the beginning of the year, I’ve worked with four different executive-level clients in helping them up their social media game. 3 – Social media training. In fact, I just completed a social and digital media writing workshop for a Fortune 500 client last month! 4 – Speaking.

Social Media 97

Social Media Media Training Training Strategy 97

Critical Mention

JANUARY 17, 2019

Write out everything you want to say. Salvatore is President of JMS Consulting a strategic communications firm specializing in media training, life and executive coaching. The post The Introvert’s Guide to Public Speaking appeared first on Critical Mention - Media Monitoring. Know your audience.

Publicity 95

Publicity Media Training Groups Training 95

Polaris

NOVEMBER 23, 2014

A week ago, I challenged myself to write a post a day for 30 days. But it was often a frantic effort: generate an idea, madly write 750 words, post to the website (often without proper editing or review), move on to next week’s post. But not many about public relations and media training, and these are 2 of my core competencies.

Blogging 126

Blogging Creativity Writing Media Training 126

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Conduct research on the media outlet and interviewer.

Media Training 180

Media Training Training Interviews Media 180

PRSay

SEPTEMBER 28, 2018

After the coverage, you should write a “non-thank-you note” expressing appreciation for the coverage without sounding like they did it for YOU. Journalists may prefer that communication stays over email or text, as phone calls be a time vacuum. We should learn that from watching what they write or air. Suggest a time slot.

Media 152

Media Pitching Media Relations Writing 152

PRSay

FEBRUARY 20, 2020

For veteran communicators, it can seem that embargoes have been around the profession almost as long as the monarchy. Don’t forget: If you are pitching an embargoed story you need to be responsive and have experts available in advance when the media inquiries start pouring in. Connect with Lisa on Twitter: @LisaArledge.

Radio 197

Radio Tools Journalism Interviews 197

Cision

AUGUST 24, 2016

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. Cheryl also works with Rick Miller Communications in Cincinnati.

Social Media 120

Social Media Reputation Crisis Media Training 120

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

Communications Conversations

MARCH 2, 2018

5) Professor for our social media training program, sparked. Now, I’m not writing this post to whine or look for sympathy. And, just recently, we launched a social media training program together (sparked). The person I’m having coffee with could be a: 1) Potential referral source or client.

Meeting 127

Meeting Media Training Training Pitching 127

PRSay

JULY 10, 2019

Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. communicate that you’re not sure of yourself, and that you don’t expect your contacts to pay attention based on the value of what you’re about to give them. Now back to the airplane.

Pitching 137

Pitching Travel Airlines Writing 137

Polaris

MARCH 17, 2015

To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more. I was right—PR was definitely fun.

Agency 100

Agency eBook Training Media Training 100

Barokas

JANUARY 7, 2019

And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. Here are a few on the communications front that you can try on for size…. Deepen relationships with media and influencers that favor competitors. I’m a junkie.

Case Study 60

Case Study Construction Exercises Media Training 60

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

PR in High Definition

FEBRUARY 22, 2017

PR’s involvement in SEO is also becoming easier than ever – with Google evolving to answer search queries more like a human would, it’s less about splattering keywords over a page, and more about writing in natural language for terms that people will search for, as well as placing articles online that link back to client websites.

SEO 76

SEO Engineering Google Content Marketing 76

Waxing UnLyrical

SEPTEMBER 2, 2011

And then it hit me: this whole PR/Communication gig is not for the faint-hearted. media train and coach spokespersons. write speeches and manifestos. With more than 15 years of communications experience, Narciso Tovar is principal of Big Noise Communications – a communications consultancy that runs on Method + Moxie.

Publicity 79

Publicity Media Training Conference Journalism 79

Waxing UnLyrical

NOVEMBER 4, 2015

Yet most communicators – myself included – are still woven to the word as the ultimate form of communication. PR school taught people why great writing is an essential part of the profession. That means integrating visuals into our communications not as an add-on, but at the concept stage. All-purpose word cutter.

Mobile 40

Mobile Film Media Training Video 40

PR News

APRIL 14, 2016

Conversing one-on-one reminds me of writing by hand—they’re both modes of communication that have been eroded by the electronic screens that are perpetually in front of our faces. There’s an important distinction to be made between these two modes.

Writing 90

Writing Blogging Communications Media Training 90

Mindful Marketing

FEBRUARY 15, 2017

Be clear on your goals so they can devise a campaign that strategically supports your vision with effective communications. HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. Crisis communications? Can we do our own PR?

Agency 50

Agency Crisis Communications Measurement Analytics 50

PR in High Definition

FEBRUARY 22, 2017

PR’s involvement in SEO is also becoming easier than ever – with Google evolving to answer search queries more like a human would, it’s less about splattering keywords over a page, and more about writing in natural language for terms that people will search for, as well as placing articles online that link back to client websites.

SEO 66

SEO Engineering Google Content Marketing 66

Communications Conversations

OCTOBER 18, 2017

Yet others have become partners or professors in our new sparked social media training. One example: Writing this post four-plus years ago about how the Sons of Anarchy lived by the PRSA code of ethics. Fun post to write. Some of these rock stars have gone on to be good friends of mine. Others have gone on to be clients.

Blogging 60

Blogging Airlines Hotels Social Media 60

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. No wonder then, that this communications technique has been used to inspire, engage and convert audiences for years. Write and distribute press releases. Speech writing. Plan and execute media events.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit. I am flexible on rates, depending on client/project/budget.

Marketing 100

Marketing SEO Writing Engineering 100