Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221

Industry Content Marketing Corporate Analytics 221

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. In short order, it was followed a barrage of requests from media asking to use the footage.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. Media training.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

JULY 13, 2022

More importantly for brand reputation, on-site protests or breaking news can shift the focus of discussion at a high-profile conference. For more on media training and brand messaging, check out this post. The post Navigating Media At High-Profile Events appeared first on Crenshaw Communications.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. A good training program will help presenters improve their skills. Not all presentation training is the same, of course. Your staff and your organization will benefit.

Training 100

Training Conference Technology Meeting 100

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Maybe the model works for a smaller company whose PR needs are limited to earned media. But given PR’s relevance to a company’s overall reputation and business objectives, most can’t afford to neglect a fully realized PR approach, no matter the client-agency billing system. appeared first on Crenshaw Communications.

System 220

System Agency Media Training Reputation 220

Reputation Us

JANUARY 13, 2016

From our work with law enforcement clients and our stronghold in crisis communications, the recognition that effective communication is necessary — even critical — is no longer the issue. The question now is how can police departments develop and execute a comprehensive communications strategy. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

Melissa Agnes

JULY 3, 2018

The reality is that when crisis strikes, people’s lives can be put in jeopardy, the environment—our planet—can be put in harm’s way, and our clients’ long-standing, well-earned reputations and businesses are put at risk. What happens to your reputation when these risks materialize, and what are the repercussions to your clients?

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. But communicating on video requires practice and rehearsal.

Employee 86

Employee Real Estate Video Internal 86

PR in High Definition

APRIL 27, 2023

This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. It could be revamping social media presence, company messaging, media training for spokespeople and so much more. Rather use this time to focus on your wider PR and reputation strategy.

Case Study 62

Case Study Media Training Reputation Training 62

ImPRessions - Crenshaw Communications

JULY 25, 2018

Terrible explanations for terrible behavior are perversely fascinating — especially to PRs and professional communicators. It’s not reasonable to blame his behavior on someone else, and it undermines the initial apology and whatever is left of his public reputation. They’re also instructive. He’s the client.

Media Training 120

Media Training Agency Reputation Instagram 120

Reputation Us

JUNE 23, 2019

Be Ready For Social Media Backlash. Monitor, Plan And Communicate. We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. Our core crisis preparation services include: CRISIS COMMUNICATION PLAN. MEDIA & SOCIAL MEDIA TRAINING.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. But when confidence metastasizes into arrogance and self-interest, the company’s reputation – even its very survival — can be placed in jeopardy. So, what’s the answer?

Leadership 136

Leadership Media Training Employee Travel 136

Polaris

DECEMBER 8, 2014

Yet public speaking and media interview skills are essential for most executives and business owners. Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. One headline proclaimed: “ Bill Cosby’s Silence on Rape Allegations Makes Huge Media Noise.”

Interviews 133

Interviews Media Training Media Training 133

Stuart Bruce

JUNE 24, 2014

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

PR in High Definition

OCTOBER 27, 2022

Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day. appeared first on Firefly Communications. Be aware of optics.

Film 62

Film Interviews Video Media Training 62

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. But in all agencies, the importance of business communication can’t be underestimated. Be a good communicator. Check out Lightworks and ShotCut for starts.

Training 159

Training Pitching Writing Video 159

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Shift Communications

JULY 19, 2017

to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Emily Mong. Senior Marketing Analyst.

Case Study 118

Case Study Crisis Management Crisis Study 118

Cision

AUGUST 24, 2016

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. Cheryl also works with Rick Miller Communications in Cincinnati.

Social Media 120

Social Media Reputation Crisis Media Training 120

Melissa Agnes

SEPTEMBER 16, 2014

But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. Everyone is using social media for marketing today. Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. Not necessarily.

Social Media 239

Social Media Crisis Training Media 239

ImPRessions - Crenshaw Communications

APRIL 11, 2017

The remedy for these situations is rigorous spokesperson vetting and professional media training that preps a spokesperson for all types of media interviews. At other times, it’s a less reputable media outlet or one that is simply too small to spend executive time on a lengthy interview.

Interviews 160

Interviews Media Local Privacy 160

PR in High Definition

AUGUST 24, 2020

According to Section 230 of the Communications Decency Act, legal immunity is granted to online platforms protecting them from liability for their users’ posts. The smallest move can amplify or destroy reputations in a matter of minutes, so preparing for all situations is key.

Social Media 86

Social Media Media Television Ethics 86

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales.

Brand 52

Brand Branding Publicity Training 52

Shift Communications

JULY 26, 2017

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Which brings us to our friend, G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Action PR

JULY 9, 2019

It can also help manage your reputation. However, with a few speaking tips and a little practice, you can effectively answer any media question – even a controversial one. One of the most important skills you can learn when speaking to media is called Bridging. Yet many people avoid talking to reporters. What is Bridging?

Interviews 58

Interviews How To Media Training Examples 58

Rock the Status Quo

DECEMBER 11, 2014

“If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”

Interviews 174

Interviews Real Estate Media Pitching 174

PR in High Definition

APRIL 25, 2018

However, if they fail to address it, their brand and reputation may be affected. A weak brand can make retaining and attracting talent a difficult task, resulting in high levels of staff turnover, increased marketing and communications costs and an unproductive workforce. It’s all in the narrative.

Brand 75

Brand Branding Employee Exercises 75

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Take the time to develop a crisis communications plan. These are my top three tips – what are yours?

Media Training 70

Media Training Crisis Training Crisis Communications 70