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How to Tackle PR for a Digital Health Startup

Shift Communications

Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – From a PR perspective, rising above this noise with a small team takes an integrated communications strategy with lots of advanced planning, prioritization and a data-driven approach. buttoned up?

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Difference in approach matters for health care leaders on LinkedIn

Communications Conversations

Because, visuals matter on the social web of 2020–even on LinkedIn. of the health care systems and insurers around the state. Getting your executives to open up and show some humanity is a good choice (although, I know that is difficult communicator friends). On the other hand, look at Hereford’s post.

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Communications Strategy 101: Get your GAME on

David PR Group

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. How do you develop a communications strategy? What are your communications goals? Take the time to identify your main communications goals.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Pines wrote his in 1985.

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Will 2019 (finally) the year of the Social CEO?

Communications Conversations

When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. ” Great example here: Jack Salzwedel of American Family Insurance. ” Great example here: Jack Salzwedel of American Family Insurance. Company web site.

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How to Make Facebook a Career Book

PR Job Coach

Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.” If there is coverage in your local newspaper, post the web link in your feed.

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Mission Impossible? Migrating to a Career in Public Relations

PR Job Coach

Check the professional development sites of PRSA, IABC and/or other professional communications organization Web sites. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. That said, do not quit your day job until you have done some preparation.

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