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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Note: not everything is a crisis.

Crisis 120
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Why Every Company Needs Media Monitoring

Beyond PR

With technology at the level that it is at now, ignorance is no excuse for any communications team. Prevent Crisis. No one likes a crisis, but robust monitoring helps you become more adept at handling one. The ability to identify a crisis before it takes place is the equivalent of having home insurance before an earthquake.

Company 73
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4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business

Solo PR Pro

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Learn from the experiences of: Kathy Casciani, Azul Communications. Elisa Smith, senior communications consultant. Is becoming a solo PR pro the right move for you?

Agency 108
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Membership has its Privileges – Why Joining is Essential to Staying in Touch!

PR Job Coach

In this age when knowledge and information are king and social infrastructure platforms are proliferating, professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. The platform typically is self-regulating and updating.

Insurance 111
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History and Stock Photos: 5 Creative Public Relations Ideas

Sword and the Script

Anyone that has a vested interest in finding images for blog posts or web content under a Creative Commons license knows – searching for relevant images can easily be a full-time job. A flash of blue in the rear view can easily lead to lost time, tickets, fines and higher insurance premiums – at a minimum.

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Why Marketing Pros Should Care About the Dark Web

David PR Group

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines. Originally developed by the U.S.

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The PR Winners Of 2019

ImPRessions - Crenshaw Communications

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers.