Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. While you can certainly take advantage of breaking news or trends, having a regular cycle of output keeps your content team steady and creates audience expectations.

Leadership 98

Leadership How To Trade Shows Pinterest 98

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. Newsjacking is a powerful tactic for marketing and public relations.

Brand 323

Brand Branding eBook Advertising 323

PRSay

MARCH 14, 2022

As we market and communicate to younger generations, it’s important that we listen to their advice. Your interns and entry-level employees are full of ideas from what they were just taught in school, what their friends are seeing trend on TikTok and what other new platforms are being developed at this very moment.

Creativity 152

Creativity Employee Survey Internal 152

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. Relationships?

Leadership 191

Leadership B2B Marketing Study 191

Stern + Associates

JULY 28, 2023

Thought leadership is a way for companies and leaders to share their expertise and insights on a particular topic, primarily to establish themselves as experts in their field and boost their credibility. What Is a Thought Leadership Strategy? It’s about tapping into the brand’s community, employees, and industry.

Leadership 62

Leadership Strategy How To Groups 62

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. 80 percent?

Mobile 122

Mobile Employee Communications Retail 122

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 176

Employee Crisis Survey Study 176

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 122

Communications Crisis Internal International 122

PRSay

JANUARY 20, 2023

19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company. But as communications professionals, “I don’t think we need to be afraid of [ChatGPT],” she said. “We

Trends 112

Trends Newspapers Community Ethics 112

Sword and the Script

JULY 13, 2021

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications.

Communications 164

Communications Survey Education Leadership 164

Stern + Associates

MARCH 27, 2024

and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? TIME Magazine named 2024 “not just an election year. It’s perhaps the election year.” As countries around the world – from the U.S.

Strategy 123

Strategy Leadership Groups Employee 123

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. When asked, “Why?”

Survey 130

Survey Communications Measurement Internal 130

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Keep it real.

Communications 158

Communications Nonprofit Employee Film 158

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Finally, consider: How do you want our employees to describe your company’s innovation journey? How should it be tailored for other C-suite leaders?

How To 99

How To Corporate Storytelling Conference 99

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. About 80% of managers are worried “about retaining valued employees.” One small thing that leaders can do to help hold on to employees is to recognize their work. Give our services a try.

Survey 100

Survey Trends Marketing Creativity 100

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

5W PR

JUNE 22, 2020

The key factor in determining how this reflects on a business in the aftermath of a crisis is how they communicate with the audience once the crisis is over. From the front-line employees to the CEO and the founders, everyone’s attention shifts to dealing with the matter at hand.

Crisis 88

Crisis Communications Crisis Communications Crisis Management 88

Institute for Public Relations

JANUARY 2, 2024

This blog is provided by the IPR Organizational Communication Research Center Formal organizations are considered the central institutions of modern society. We exist with and through them as they organize and structure our life from the beginning through to the end.

Internal 116

Internal International Communications Technology 116

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders.

Leadership 165

Leadership Meeting Employee Internal 165

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. Yet the need here is not mere public relations messaging, but leadership and action. ” 2020 Brings A Leadership Test. CEOs from Apple to JPMorgan Chase agreed to invest in employees and customers as well as shareholders.

Leadership 156

Leadership Corporate Energy Government 156

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. I wouldn’t jump to a trend for eccentric things that work for him. I’ve written often about the evolution of PR here. Jordan Chanofsky, CEO.

Leadership 282

Leadership Social Media Trends Facebook 282

PRSay

NOVEMBER 18, 2022

Amid the turbulence of the last three years, “The role of communications has been elevated,” Ivan Pollard said. Uncertainty allows communications to thrive.”. Pollard leads the marketing and communications center for The Conference Board , a not-for-profit think tank in New York. During his Nov. During his Nov.

Communications 87

Communications Conference Survey Corporate 87

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast What’s the secret to success? Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

Communications 191

Communications Crisis System Healthcare 191

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. The post What PR Teams Should Know About Substack appeared first on Crenshaw Communications.

Analysis 156

Analysis B2B Interviews Tools 156

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. ” Tech trends. He creates and edits Issues & Trends.

Trends 111

Trends Crisis Corporate Leadership 111

Shift Communications

MAY 26, 2022

Either way, as the markets spiral and confidence drops, it surfaces an important lesson in communicating through volatility. Companies need to remain bullish on theirlong-term vision and plan, both building toward it and communicating a narrative that supports it. But this is no time to get skittish in PR and Communications.

Employee 88

Employee Case Study Corporate Trends 88

Maxim Behar

DECEMBER 16, 2020

He presented his views on Leadership During a Pandemic, focusing on what positives we can achieve as an outcome of the negative situation the whole world is facing. During the seminar-discussion were discussed the changes in the new world caused by social media, as well as one of the most current trends in modern PR - influencers.

Leadership 52

Leadership Employee Trends Social Media 52

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. Nearly 200 major CEOs signed on to invest in employees and serve customers as well as deliver for shareholders. And as we approach full employment, talent recruitment and employee retention have become business imperatives.

Corporate 203

Corporate Reputation Employee Government 203

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78