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Will quality journalism become extinct?

PR in High Definition

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

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Advice From a 94-Year-Old Veteran of the Military and Public Affairs

PRSay

What did your time in the military teach you about communications and relationships? Some communication would have helped us understand our respective missions, but that wasn’t going to happen. laughs] I always say that communication is key, both inside your team and externally with any audience. Do you agree? That’s not right.

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Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

And, we got things started by conducting a Facebook Live right from the press conference at home plate. We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities. “ We started using it at the 2016 press conference at Target Field –and, it really took off.

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The Death of the Press Release.

Maxim Behar

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. There’s an earthquake? This is just one example.

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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

Negotiations on exact embargo times have become more complicated, but not insurmountable, as major financial newspapers publish in different editions and time zones, as well as online. Communications here and abroad. Best practice communications tools. International coverage can ultimately affect strategy in the U.S.,

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Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support

PRSay

Judy is mostly retired from a career in health-care communications, but still freelances for clients. I got my first job from a connection at PRSA Georgia’s Real World conference, which my mom had recommended I attend. Judy: I also went to UF, but studied journalism. Both now live in the Atlanta area.

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Newspapers Getting Their Game On

Flatiron Communications

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. On the differences between The New York Times and The Guardian , he said they are “very much alike culturally,” in “their commitment to quality journalism, and international growth.”