Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Ben Saukko, director of communications, AmeriPride Services.

Communications 83

Communications Public Affairs B2C B2B 83

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

JUNE 1, 2016

In this interview, Susannah discusses the importance of listening carefully to those around you, why you can’t rely on guesswork when developing a communication strategy and how learning about your audience will improve your communication. You were in your previous role as executive director of Technology Alliance for 20 years.

Public Affairs 120

Public Affairs Community Strategy Energy 120

Cision

MAY 12, 2016

Before you can build a strong communication strategy, you must do the research. Without insights on your industry and audience, you won’t know how to communicate effectively. Nick Gourevitch, partner at Global Strategy Group, says you can’t rely on your gut instinct when it comes to delivering impactful communication.

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

Ethical Voices

OCTOBER 30, 2023

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. I enlisted in the United States Air Force in 1985 as open general, which meant I didn’t have a job, and the job that I fell into was public affairs. Absolutely, absolutely.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Quantification of communications results continues to get more sophisticated and more accurate daily.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. That creates a very close, and I must say an intimate, atmosphere where members talk very freely about their business, about their headaches, about things that they are tired of, and things that they see as possibilities and can’t tell if it’s a real possibility.

Agency 59

Agency Internal International Meeting 59

Landis PR

JULY 17, 2023

It needs to run fast to keep its vast community engaged and growing. Twitter also is the social channel for emergency updates, keeping the public informed, engaged and safe. When something unusual happens in your community, such as a search helicopter flying above, Twitter is the first place to look to find out what is going on.

Instagram 52

Instagram Twitter Social Media Community 52

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Here are six of the top takeaways. Linda summed it up well, cautioning, “Don’t send a pitch written by anyone but you.”

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. It makes sense. Here are a few examples I spotted in putting this post together: Notified.

Software 121

Software Pitching Ethics Privacy 121

NewsWhip

MAY 26, 2020

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. BL: With technologies like NewsWhip are you taking on new problems, or solving old problems in new ways? BL: The Clyde Group does a great deal of work in healthcare, education, finance, and technology sectors.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Issues that should not be political now are.”

Survey 117

Survey Measurement Public Affairs Storytelling 117

Stephen Waddington

JUNE 28, 2018

We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. The challenge of context and communication Imagine being at the centre of the turmoil surrounding TSB at the moment. By Joanna Arnold. But, of course, AI can help further.

Communications 60

Communications Public Affairs Government Reputation 60

Cision

JUNE 20, 2016

You need to engage your audience using the right platforms, innovative technology and targeted communication. Here are five tactics you can adapt today to improve your grassroots communication and make your message heard: 1. You need to a build a community, more than a list,” says Mike. Understand your supporters.

Mobile 159

Mobile Public Affairs Infographics Government 159

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct?

Data 78

Data Media Analytics Energy 78

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. I’ve learned more about technology in the last three weeks than I’ve known in the last five years. I started actually as a Navy officer, turned Navy public affairs officer. I like your graphic behind you. Steve Smith: Yeah.

Crisis 78

Crisis Local Facebook Social Media 78

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

Stuart Bruce

NOVEMBER 11, 2016

I say this with great dismay as I’m guilty of being one of those professional political communicators. If you’re a political operative or communicator who doesn’t know who Zoella is then shame on you. Technology. Shift Communication’s Christopher Penn. They don’t get it’s so much bigger than that.

Communications 154

Communications Data Policies Twitter 154