What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

49% of small businesses and 42% of medium-sized enterprises still don’t have a social media presence – potentially an opportunity lost right there! In answer to the question: “Do you use your social media channels to engage in two-way communication with your customers and contacts (e.g. to solve customer service enquiries)?”, ”, roughly half of small businesses (51%) and medium-sized enterprises (48%) indicated they did.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Over time, the digital community warmed to the term again. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. CEO Todd Murphy offers several suggestions for avoiding this, including “read your service agreement.”

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. So, take the investment community for example.

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What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. Any Good PR Program Starts With The Customer. A data bureau can also be a powerful PR tactic for a consumer brand who wants to drive additional customer engagement while creating news around its core expertise or the passions of its fans. Support sky-high customer expectations.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Any gap between a product or service and the public’s expectation will become a conversation on social media. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers.

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

AmFam enterprise companies are making moves to attract and retain talent and create a positive impact on employees and communities by raising our minimum hourly rate to $20 per hour.

5 Evidences that You’re Not Ready for Press

Personal PR

1000% Guaranteed: If your product or service is amazing, unique, better than your competitors, and your followers and clients can’t stop telling the world about you… the media will come! You have created a product or service that none or few have yet to pay you for. It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! How can you use your product to tie and uplift your community?

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

5 Evidences that You’re Not Ready for Press

Personal PR

1000% Guaranteed: If your product or service is amazing, unique, better than your competitors, and your followers and clients can’t stop telling the world about you… the media will come! You have created a product or service that none or few have yet to pay you for. It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! How can you use your product to tie and uplift your community?

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Enterprise and workplace. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” On the sales side (and if you’re part of the Salesforce community), this event offers 2,700+ sessions across four days.

Be All In Or Get All Out With Content Marketing

Beyond PR

This comes on the heels of CMI’s recent conversations with global enterprise marketers. By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. Think of how this applies to your customer community and content strategy.

4 Tips for Tomorrow’s Marketing Champions from Marketo’s 2016 #MKTGnation Summit

Beyond PR

Trust is the new currency,” said Ken during his keynote on the future of customer experience. One of his top tips for fostering strong and loyal customer relationships: Integrate and iterate every marketing effort into the complete loop of the buyer’s journey — from exploration, engagement and acquisition to adoption, devotion and advocacy. Other team members started in roles varying from chemical engineering to customer service.

Independent Consultants Share Insights on the Future of the Industry

Solo PR Pro

So, when Greg Brooks kicked off a discussion in the Solo PR Pro Member community, we asked members if we could share the answers publicly so that others could benefit from their wisdom. With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised.

Independent Consultants Share Insights on the Future of the Industry

Solo PR Pro

So, when Greg Brooks kicked off a discussion in the Solo PR Pro Member community, we asked members if we could share the answers publicly so that others could benefit from their wisdom. With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised.

The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. Jack believes in the power of social media – to connect people inside our company and our enterprise with each other.

5 quotes that highlight the power of storytelling

PR Daily

As Godin—an entrepreneur, author and marketer—says, marketing (along with PR) has moved beyond products and services and is now about interacting with your audience through stories. That’s why many brand managers use customer service anecdotes, inside peeks into workplace culture or glimpses of employee personalities to hook audience members. Ann Handley, author and MarketingProfs’ chief content officer, says you should “ make your customer the hero of your story.”.

8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. It’s all about customer service. Ask the right questions.listen.and engage your customers. He is an active leader throughout the local and statewide sport communities, as well as the industry on an international level. By Robin Gelfenbien.

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. In other cases, you’re seeing the alignment start to make a lot more sense as marketing organizations start thinking about the customer experience more broadly. . So, marketers work at doing things like customer Journey mapping, customer experience mapping.

How To Develop Your Digital Content Strategy

Journalistics

Customers and people that influence them will always rank high on your list of target audiences. – do you still think you can tell customers what you want them to do and have them actually do it? Here are a couple of goals to consider: Why do you want to communicate with customers? – do you really value your customers? What can you do to add more value for your customers (not the other way around)? What is your approach to service?

Your profession needs you

Stephen Waddington

This isn’t purely the domain of private enterprise. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.