Folgers case study sums up what big ad agencies always get wrong about social
Communications Conversations
FEBRUARY 11, 2022
Thomas, we discussed a case study. Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” Last week in class where I teach as an adjunct at the University of St. Wouldn’t that make sense?
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