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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Emily Mong.

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How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. I reflect that in my brand.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Media Training.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

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How To Run A Status Call Like A Boss: PR Tips

ImPRessions - Crenshaw Communications

A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. hirings, product news, or case studies) that can be used to create news. Go beyond tactics. Showcase your offerings.

How To 156
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How To Run A Status Call Like A Boss: PR Tips

ImPRessions - Crenshaw Communications

A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. hirings, product news, or case studies) that can be used to create news. Go beyond tactics. Showcase your offerings.

How To 156