ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Measurement can be quite interesting here.

Measurement 120

Measurement Case Study Pitching Agency 120

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 83

Social Media Pitching Media LinkedIn 83

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. G2 names best media monitoring solutions for 2021.

Media 108

Media SEO Analytics Analysis 108

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 60

Social Media Pitching Media LinkedIn 60

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. Our traffic logs show that bad pitches get more traffic than our how-to articles. When a pitch is outed, it’s being cached in Google…multiple times…as people pass these stories around like joints at Woodstock. We tell our bad pitches when they’ve been outed.

Pitching 68

Pitching Case Study Print Blogging 68

Cision

NOVEMBER 30, 2017

Want to write for Cision®? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide.

How To 177

How To Guidelines Content Marketing Video 177

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists.

Viral 115

Viral Marketing Web Case Study 115

prTini

AUGUST 22, 2014

Why You Should Be Reading (and Writing For) Medium. 5 Keys to Social Media Measurement For Every Network. 5 Tips for Perfecting your Pitch. How To Write LinkedIn Messages That Actually Get Read. The 3 Key Ingredients in a Successful Influencer Pitch. Want more PR case studies delivered directly to your inbox?

Case Study 49

Case Study Retail Resources Twitter 49

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

PR 20/20

AUGUST 17, 2017

Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Measure which verticals are performing best and where you can see the most potential for growth. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. Paid Traffic. Premium Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Meltwater case study. Muck Rack case study.

Software 121

Software Case Study Advertising Advertising 121

Bad Pitch Blog

JUNE 19, 2006

Just when you thought we were all Bad, here''s Glinda the Good Pitch. Glinda is a badge of honor bestowed on some of the good pitches we get. Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. BPB: What was your social media angle/pitch?

Media Relations 40

Media Relations Social Media Media Case Study 40

Sword and the Script

NOVEMBER 8, 2022

An index is defined as “an indicator, sign, or measure of something.” As I write this the brand most exposes to misinformation risk include Tesla, JP Morgan, Coca-Cola, McDonald’s and Disney. Muck Rack case study ). Two different companies in the PR technology space have launched indexes of their own.

Corporate 78

Corporate Reputation Case Study Employee 78

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? It’d be great if they all wanted to take classes here and write donation cheques. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In both cases, the goal is to drive links to boost rankings and site traffic.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. 4) 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. 5) Did Outbrain Try to Pitch Content Marketing at Cannes? 6) 5 Important Planning Considerations from a B2B Content Marketing Study. The whole study is embedded nearby.

Content Marketing 60

Content Marketing Survey B2B Google 60

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Q5: Why are visuals important when pitching the media? Q7: How should we be measuring the impact of our visuals? Good visuals connect. Who will use it?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. Q5: Why are visuals important when pitching the media? Q7: How should we be measuring the impact of our visuals? Good visuals connect. Who will use it?

Infographics 100

Infographics Video Case Study Print 100

Contently - Strategy

JANUARY 2, 2019

If so, create a compelling case study about your own work. If not, come handy with case studies from competitors. Here’s a handy flipbook of over 30 case studies to get you started. Set goals and KPIs and measurement framework. The fear of falling behind is a fantastic motivator.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Engagement with news brands online is messy and tricky to measure. It’ll give you an invaluable steer on how to pitch and which journalists to approach.

Media Relations 115

Media Relations Media Print Newspapers 115