Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. A recent case study highlights the issue. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What do you hope to achieve with this book? I have two aims with the book.

Internal 52

Internal International Strategy Communications 52

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Stuart Bruce

FEBRUARY 21, 2015

Case studies – the CIPR website has lots of case studies from Excellence and Pride award winners, reading one earns you five points. World Communication Forum regional conference in Kiev – 10 points. Communicate Measurement Matters webcast – 5 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Communications Conversations

MAY 1, 2015

That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences. What’s been the impact internally and across the country with your AmFam agents and teams?

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. Image: Heather Phillips via Flickr, CC 2.0

Blogging 68

Blogging How To Print Facebook 68

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted. So what else is new?

Conference 40

Conference Hotels Internal International 40

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Meltwater case study. Muck Rack case study.

Software 121

Software Case Study Advertising Advertising 121

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! Well, I will let them tell you: “The Hot Mommas® Project is an award-winning social venture that pairs the world’s largest digital case study library of female role models with cutting-edge teaching tools.” Now, please go tell the women who inspire you that they do.

Internal 96

Internal International Case Study Insurance 96

Sword and the Script

NOVEMBER 10, 2020

It’s ridiculous, the constraints that most marketers are dealing with,” said Maureen Blandford , vice president of Marketing for Community Brands, in the report. “I After a week of internal wrangling, the CMO was unhappy with the angle his team was suggesting and called me up for help. But everyone thinks they can do marketing.”.

B2B 144

B2B Marketing Survey Case Study 144

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. This is the implementation of contingency plans even after putting proactive measures in place. As a case study, consider a technology breakdown.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 71

Measurement Conference Tourism Blogging 71

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter.

B2B 118

B2B Marketing Survey Software 118

Maxim Behar

JULY 2, 2023

He is a past president of the International Communications Consultancy Organization, also known as, ICCO, which is the largest and most influential global organization of PR professionals and practitioners. And now is a president of The World Communications Forum Association, registered in Davos, Switzerland.

Ethics 52

Ethics Internal International Course 52

Prohibition

DECEMBER 17, 2021

The general rule is that one should have a planned care response for every decision taken so that crisis communication can be managed if a crisis happens. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Personnel in charge of security.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. How do they make it happen? This is where it gets interesting. They listen a LOT. Then they plan.

Travel 79

Travel Case Study Creativity Advertising 79

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. I came across Weidert’s case study on the Fisher Tank Company when I was preparing for my mini-training. Element #5: Community. Community: Example. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Rethinking internal and external comms. Jo Detavernier | Detavernier Strategic Communication.

Marketing 169

Marketing Employee Content Marketing Training 169