Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I always remind clients it’s about storytelling. We know now that influencers and brands need to join in the conversation with a true authentic voice.

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” What brands are going to rise and fall in this new landscape?

Company 111

Company Media Journalism Report 111

Contently - Strategy

FEBRUARY 12, 2024

The best email newsletters launch a new content offering to reach new audiences For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 52

Financial Content Marketing Marketing Banking 52

Mora Communications

OCTOBER 26, 2017

If this is your field, start by defining your image, your brand and your target market. Effective PR is effective storytelling. Print coverage is still crucial. Once you’re in magazines and newspapers, you can use social media and the internet to ramp up interest in your product. Next, discover your stories.

Newspapers 40

Newspapers Print Storytelling Industry 40

Contently - Strategy

OCTOBER 24, 2019

For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. Try a new audience with a new offering. Don’t just publish a digest.

Financial 79

Financial Banking Content Marketing Writing 79

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. But only if you can attract media attention.

Media 120

Media Television Video Print 120

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success.

Leadership 111

Leadership Brand Branding How To 111

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. Visual storytelling is worth a thousand words: Use it to simplify complex information. Meanwhile, total monthly conversions skyrocketed by 247%.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MAY 22, 2018

As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. And it’s no longer a channel that brands can ignore.

B2B 85

B2B Content Marketing Trends Marketing 85

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. They’ve surpassed Baby Boomers as the population’s largest generation, according to Time Magazine and are also the most educated generation in American history, according to a PayScale study. A great rule of thumb is to show, not tell.

Mobile 90

Mobile Education Technology Examples 90

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Use Multimedia to Tell a Better Story. Create High-Quality Assets.

Infographics 54

Infographics Print Video Real Estate 54

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. A show about communicating with clients, prospects and employees – in person, in print and online.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? It’s all guided by author Mike Stelzner, whose own personal branding with 149k Twitter followers deserves study. 9 (More) Lessons From the World’s Best Content Marketing Brands ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A lead form for a magazine’s free email newsletter is another. Content marketers never make content for content’s sake. ” Why? Data-driven.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The same is true in print. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?” Chris Lynch: It’s overwhelming to consumers and brands.

Report 225

Report Media Advertising Advertising 225