ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune.

Media 310

Media Retail B2B Journalism 310

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. And that’s the theme for this week’s Unscripted Marketing Links [UML]. These three studies polled 3,000 journalists and their answers all center on relevance. Give our services a try.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. 1) Earned media is sales enablement. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. Journalists are responsible for building their own brands. It’s a similar story in Australia.

Journalism 69

Journalism Reddit Newspapers Government 69

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing World.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JULY 28, 2023

The sales tech market is incredibly hot. Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. There is a Search Engine Journal but no Sales Tech Journal.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.

Journalism 64

Journalism Brand Branding Advertising 64

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering.

Twitter 127

Twitter Survey Journalism Social Media 127

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Both have a deserved place in the marketing mix. that’s written like journalism.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Alan Murray, who spent years at the Wall Street Journal as a reporter and editor before taking the reins at Fortune magazine, summed it up this way: ‘One, they don’t trust us.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. PR is more measurable than ever.

Mobile 100

Mobile SEO Reputation Web 100

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand.

Twitter 100

Twitter Media Relations How To Media 100

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Does it have the same impact as earned media? . But can we say that for sponsored content ? What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

5W PR

JANUARY 24, 2020

Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers. It’s a strong, vital role, to begin with.

Marketing 97

Marketing Sports Social Media Journalism 97

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Some I knew going in, but others are brand new. A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Event & Experiential Marketing. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). So much of effective social media marketing is based on instincts.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

MAY 23, 2018

Explain to your client that with a major national outlet, you may get your message out to 20 million people who aren’t particularly interested in the brand or product, but with a trade outlet, your client’s message will reach 20,000 readers who are passionate, motivated and more likely to take action after reading. Mention depth of content.

Media Relations 117

Media Relations Publicity Media Blogging 117

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. As controversy swirls around Twitter, some brands may opt to leave the platform permanently.

Trends 124

Trends Pitching Twitter Nonprofit 124

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I’m thrilled to say we get regular mentions now, whether secured or on its own, both for ALM but several of our divisions, spokespeople and brands. 31: Nicole Wojno of UserIQ.

Media Relations 68

Media Relations Media Insurance Insurance 68

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. These branded accounts furnish a steady stream of self-promotion.

Social Media 108

Social Media Report Survey Media 108

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168