ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Today brand customers want an experience that is as frictionless as possible. These types of customer-centric innovations are helping redefine customer satisfaction and should be an interesting trend for PR campaigns to include on behalf of cloud data clients and their customers. Customer experience is king. The hybrid cloud expands.

Trends 182

Trends Privacy Technology Data 182

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. We see it as supporting a “whole company” communications effort with leaders standing as active voices for both internal and external audiences eager to hear from them. Here are some of our thoughts from this year.

Trends 119

Trends Communications Conference Leadership 119

5W PR

FEBRUARY 29, 2024

Keith Rabois – a Khosla Ventures boomerang (Rabois left Founders Fund, Thiel’s shop, earlier this year) and Miami resident for the past few years, noted business recruitment remains high, promising for brands looking to grow.

Trends 78

Trends Internal International Education 78

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. Here are six trends that stood out. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. CES 2020 is officially a wrap.

B2B 208

B2B Trends Retail Privacy 208

Stephen Waddington

FEBRUARY 15, 2022

Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. It also impacts the corporate and consumer brand.

Trends 157

Trends Publicity Marketing Case Study 157

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes.

Strategy 78

Strategy Brand Branding How To 78

MaccaPR

JUNE 12, 2024

How can you build a powerhouse employer brand that transforms your company into an irresistible “Best Place To Work” magnet? How did the concept of Employer Branding accelerate so rapidly? The whole notion of employer branding is relatively new. And that was OK then, because it was all about brand recognition.

Interviews 62

Interviews Brand Branding Employee 62

Communications Conversations

JANUARY 30, 2020

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! For this blog.

Social Media 139

Social Media Trends Media Internal 139

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. 8 reasons to invest in internal PR. Internal communications initiatives that foster engagement become even more critical when colleagues are spread across the city, or even the country.

Internal 136

Internal International Communications Employee 136

Onclusive

NOVEMBER 23, 2021

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. However, today there are many internal and external influencers that affect how companies and brands are perceived.

Analysis 397

Analysis Corporate Reputation How To 397

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. It also means we should try to influence our companies and clients to get ahead of the mobile trend with innovations like a website that’s optimized for voice search, or – importantly – a mobile site that is accessible to those with disabilities.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

FEBRUARY 28, 2024

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78

Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Internally, data can inform our PR strategy and make our branded content better and more engaging. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Political Neutrality: Unless there is a strong affiliation, political debates are no place for a brand.

Trends 52

Trends Strategy Crisis Management Technology 52

5W PR

OCTOBER 11, 2023

The brand has started offering its customers sparkling, ready-to-drink beverages infused with medicinal mushrooms. Fun and innovative food for the youngest Globowl showcased organic purees with international flavors at the Natural Products Expo East. Another mushroom-infused drink at the Natural Products Expo East came from Juni.

Trends 78

Trends Consumer Retail System 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Internal Communications. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Transparency. Employee advocacy. Stories are omnipresent.

Social Media 156

Social Media Trends Media Instagram 156

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. The brand’s Menu Hack and Sprite campaigns this year are notable examples of customer-led initiatives. SHIFT client.

Consumer 78

Consumer Trends Marketing SMB 78

Deirdre Breakenridge

OCTOBER 29, 2014

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter ? How about DiGiorno not paying attention to a trending topic and getting in a ton of hot water ? A Guest Post By Jason Mollica.

Reputation 302

Reputation Brand Branding Social Media 302

Landis PR

NOVEMBER 13, 2023

Embracing sustainability is about doing what’s morally correct for the planet, securing your company’s future, attracting customers and investors, and building a timeless brand. Environmental Public Relations The post  Sustainability isn’t a Trend – It Should be Your Bottom Line appeared first on Landis PR.

Trends 64

Trends Ethics Journalism Consumer 64

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368

Retail Media B2B Pitching 368

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies.

B2B 77

B2B Trends Strategy Marketing 77

Onclusive

NOVEMBER 4, 2021

This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. Social environment analysis in your country and / or industry may reveal particular attitudes, societal trends and behaviors to keep in mind for your business. What is PESTLE analysis?

Analysis 370

Analysis Tools Policies Reputation 370

PRSay

JANUARY 14, 2022

Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Your brand and nonprofit can be that solution, but there’s a catch. More than 90% of a brand’s social mentions are from people not following the brand. “We stood at the altar, the gypsy swore our future was right.

Communications 165

Communications Trends Nonprofit Radio 165

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. Yep, hundreds. agency) domain.

Trends 120

Trends Leadership Small Business Analytics 120

Agility PR Solutions

JANUARY 5, 2022

Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. The post Rise of sustainable media: New climate change action demands on brands and advertisers appeared first on Agility PR Solutions.

Advertising 161

Advertising Advertising Brand Branding 161

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

Agility PR Solutions

JUNE 4, 2023

During volatile times like these, when the economy is shaky and recession looks more and more likely, brands and businesses worldwide amp up the priority of innovative strategy to better ensure the bottom doesn’t fall out if a seismic event occurs that can take down those who are unprepared.

Internal 78

Internal International Strategy Brand 78

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand. ‘Tis the season – predictions are the order of the day and the PR industry is no different. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024.

B2C 73

B2C B2B Agency Trends 73

Shift Communications

JANUARY 3, 2022

This created dramatic changes in workforce trends and issues. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. In 2021 alone, we’ve seen brands like Coursera and Udacity go public and prep for IPOs. Our clients have dubbed this workforce trend “The Big Boomerang.”

Technology 78

Technology Trends Employee Mobile 78

Shift Communications

JANUARY 30, 2020

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009.

Trends 127

Trends Publicity Communications Tourism 127

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities? .

Measurement 370

Measurement How To Analysis Data 370

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397