Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Power innovation and business agility Without measurement, there is no experimentation or innovation.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Without measurement, there is no experimentation or innovation. Optimize your campaigns.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

JANUARY 27, 2020

It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. That means that during the first seven days following the issuance of a release, brands could expect to see 23 tweets per release.

Data 273

Data Report Study Analysis 273

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Branding 370

Branding Brand SEO Engineering 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

MARCH 18, 2021

When you identify your stakeholders as well as what they are trying to accomplish as a result of reviewing your data, you can start coming up with strategies in order to gather the relevant information, analyze the resulting metric data, and present it in the most effective format. Don’t worry, we’re here for you.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Branding Brand 195

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . What is more, the executives to whom PR reports now expect data to inform decisions and evaluation. Simply begin.”

Measurement 180

Measurement Communications Analysis Data 180

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Packaging and Presentation.

Analysis 195

Analysis Report Measurement Data 195

Cision

MAY 16, 2016

Your brand is not the only one targeting your audience. So what should your brand include in its measurement strategy ? Mention volume helps you understand the impact your brand is having on conversations. Don’t limit your tracking to your brand though. Consider these three factors. Mention Volume.

Measurement 159

Measurement Branding Brand Pitching 159

Agility PR Solutions

NOVEMBER 15, 2023

Trust is a holy-grail imperative for brands and businesses today, with consumers and other stakeholders becoming more skeptical at every turn. But this elusive metric poses a host of challenges for leaders—how exactly does a business entity earn trust, what indicators inform its progress, and how do you know when you’ve succeeded?

Measurement 115

Measurement Company Consumer Branding 115

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. The questions for you to answer are which numbers matter and what’s the best way to measure them in relation to your goals?

Measurement 272

Measurement Strategy Software Analytics 272

ImPRessions - Crenshaw Communications

MARCH 20, 2018

A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. The idea of placing a dollar value on abstract drivers like brand attachment, image, trust, and admiration may seem improbable upon first glance.

Corporate 160

Corporate Reputation Measurement Financial 160

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. But, there is a common framework that can be applied to PR measurement and planning. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact.

Measurement 195

Measurement Analysis Reputation SEO 195

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

The Proactive Report

APRIL 13, 2018

Brands and organizations are naturally interested in the journey of their customers, supporters or members. To raise awareness of a brand or product is a common business goal – it’s the first step of the stakeholder or customer journey. You’ll also need to know what kind of information they’re looking for.

Measurement 138

Measurement Analytics Google Social Media 138

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. One of the sources of this information is media monitoring and social listening technology.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. Our program strategies are more likely to be informed by behavioral data. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes? It’s just not a fit.

Measurement 189

Measurement How To Guidelines Web 189

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

5W PR

APRIL 23, 2023

Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. But, smaller brands can establish themselves as trustworthy by using several strategies. Providing detailed information on their website and using third-party testing can help.

Consumer 88

Consumer Branding Brand Education 88

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. Let’s begin with brand trust. . Why engagement is important for brand credibility.

Measurement 78

Measurement Media Crisis Crisis Management 78

Cision

MAY 24, 2016

Your audience is skeptical of your brand. But your communication alone won’t always convince them your brand can deliver on its promises. To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. How familiar is your audience with your brand? Earned media.

Measurement 222

Measurement Leadership Pitching Software 222

The Resolution Blog

SEPTEMBER 2, 2019

Measure, measure, measure. While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out. Then you can measure the engagement rates?—?both you can listen here.

Instagram 120

Instagram Measurement How To Tools 120

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands tells the story of a business and management strategy that increasingly fills boardroom agendas, defines business success and should be at the forefront of every communicator’s mind. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Branding 98

Branding Brand Ethics Internal 98

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

5W PR

JANUARY 17, 2024

The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public. Social media has become a marketplace of ideas, where brands must actively engage, not retreat. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Branding Brand Ethics 78

Onclusive

FEBRUARY 15, 2024

Stronger campaign performance, a competitive edge, and increased brand health to name a few. These insights help brands understand what’s being said about them. Trend tracking with a social listening tool will ultimately inform your brand strategies and benefit you in numerous ways. Let’s delve more into this below.

Trends 195

Trends Marketing Analysis Leadership 195

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But the most PR-powerful gesture may have been by Yum Brands.

Branding 284

Branding Brand Small Business Retail 284

Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. Some campaigns are strictly for brand building; sales aren’t a consideration. As the PR program earns placements, SHIFT measures which have the most significant impact on sales, assisted sales, website visits, or other metrics.

Measurement 107

Measurement How To Analytics Marketing 107

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”. the “top of the funnel”, a.k.a

Measurement 120

Measurement Analytics Google Trends 120

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. It is almost always the case that more communication, and more well-informed communication, is the best strategy. It’s ok to simply let them know that you’re on it until you have the information you need to fully address the situation.

Crisis 367

Crisis How To Crisis Communications Reputation 367

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. 28 percent – general branding/awareness. 28 percent – general branding/awareness. Measuring Earned Media.

Measurement 100

Measurement Analytics Google Social Media 100

5W PR

FEBRUARY 27, 2020

While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns. There are several different metrics brand managers, digital PR pros, and marketing reps can use to measure the performance of a digital marketing campaign. Brand Mentions.

Digital PR 88

Digital PR Measurement How To Tools 88