Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. Did you know?

SEO 131

SEO Engineering Google Study 131

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries.

Trends 62

Trends SEO Viral Social Media 62

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. Whether those are the right clicks and webinar registrants is another story. What is Agile Marketing Again?

Social Media 60

Social Media Crisis Marketing Media 60

The Proactive Report

DECEMBER 31, 2017

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. This is very good news for PR practitioners. And more people seeing the story is a win-win for the brand and the media outlet. Get the Digital PR Tips Newsletter. Forrester Research).

Media 0

Media Media Relations LinkedIn Digital PR 0

The Proactive Report

JULY 10, 2014

Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. You set up a webinar and promote it far and wide.

Facebook 171

Facebook Advertising Advertising Digital PR 171

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. PR should be the first thing you do and it should be done every day. The top of the funnel is filled by PR. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

wiredPRworks

JANUARY 13, 2022

As a speaker, he delivers over 50 live keynotes annually and has delivered over 600 hours of virtual training presentations (webinars, video training, and audio presentations). Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Strategy 52

Strategy Training Insurance Insurance 52

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. ” Often, marketers equate influencers with celebrities. Promoting various events and webinars.

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Three years on and I now know how invaluable it is for multiple facets of Digital PR.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Spot on, Wikipedia. Immediately.

Digital PR 60

Digital PR SEO Small Business Blogging 60

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. Many mobile brand experiences are lagging far behind. And they were right.

Mobile 201

Mobile Strategy Web Consumer 201

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

Rock the Status Quo

NOVEMBER 19, 2014

It really didn’t take me any time at all, because I uploaded presentations that I created for speaking gigs, webinars or other events. Content Marketing' Not too shabby for a niche vertical and a couple of hours time, right? A few of them needed minor tweaks or changes to give context, but it was fairly minimal.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186