PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Why do we reach for the same brand in the supermarket? Throughout the pandemic you might have been offering reduced services, how did your customers react? This shortcut thinking is called heuristic thinking. And it happens a lot, every day.

Reputation 75

Reputation Employee Leadership Product Launch 75

Beyond PR

JULY 28, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. Consider that you take the temperature of your brand based on last quarter’s results. Taking risks is what brands are all about.

Employee 80

Employee Journalism Data Technology 80

Rock the Status Quo

OCTOBER 27, 2015

As a brand, should we respond to ALL complaints, or just certain types? Do we handle unhappy customers differently than other types of complainers? I’m a person, however, and most brands aren’t so successful avoiding troll. Silence is often the best option, once you are sure it is actually a troll and not a customer.

Social Media 100

Social Media Groups Community Guidelines 100

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. What makes our company unique in the market? Bounce rate.

Marketing 52

Marketing Technology Internal International 52

Barokas

FEBRUARY 5, 2019

To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. Though content typically falls to the marketing team, it is useful across HR, investor relations, customer service and more. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Waxing UnLyrical

JANUARY 27, 2016

It’s cumulative energy. It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. Customer service with an attitude of caring and respect.

Customer Service 40

Customer Service Reputation Energy SEO 40

PR in High Definition

JUNE 25, 2020

It’s a way for our brains to save a bit of energy and to work more efficiently. Why do we reach for the same brand in the supermarket? Throughout the pandemic you might have been offering reduced services, how did your customers react? This shortcut thinking is called heuristic thinking. And it happens a lot, every day.

Reputation 48

Reputation Employee Leadership Product Launch 48

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. Communication Customer Service Guest Posts Social Media facebook Imgur meme PreventDisease.com Reddit social media sharing' Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. ” So, how did it all happen? The image went viral.

Social Media 111

Social Media Reddit Media Facebook 111

Beyond PR

MARCH 9, 2016

Failing to understand your customers’ mindset and buying cycle can impact everything — from how you create and distribute marketing content to how you launch products and resolve customer service issues. All too often marketers focus much (if not all) of their energy and attention on creation and promotion.

Marketing 75

Marketing Meeting Resources Energy 75

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Topically, this event covers a lot of ground. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Katie Paine's Measurement Blog

MARCH 9, 2023

The only problem—of all the effort and energy put into the campaign only three contained a key message. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Even more problematic are search strings that aren’t periodically updated with new products and new brand names.

Measurement 52

Measurement How To System Comparison 52

The Resolution Blog

APRIL 26, 2019

It’s usually around the five year mark new agencies start winning bigger brands and awards, so you’ve broken the mould there. How have you won those brands? You’d be surprised at how many big brand directors would come up to us and say “you look fabulous”. That’s why we picked our name, because it’s different to everyone else.

Agency 120

Agency Pitching Energy Creativity 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. Are we treating our customers as individuals?

Strategy 48

Strategy Brand Branding Retail 48

Rock the Status Quo

JANUARY 13, 2015

Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Will it hurt our brand if we do it wrong? In my opinion, there are four puzzle pieces to put in place before starting social media activity for ANY company or brand.

Social Media 100

Social Media Media Facebook B2B 100

Mindful Marketing

JANUARY 29, 2023

” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Say Goodbye to High Energy Bills - Click Here!" They may be interested in energy-efficient solutions, or in making their home more comfortable. Bring the Outdoors In - Click Here!"

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR Fuel

NOVEMBER 13, 2018

If you rush through dinner, there’s no time to really appreciate the energy and care that went into it. So the same could be said of your customers (well, except the chewing part). PR helps people become closer to the brands and businesses they frequent and makes a huge online world feel that much smaller. .

Customer Service 40

Customer Service Web Energy Company 40

Landis PR

NOVEMBER 1, 2021

Most organizations focus most of their communications energy on the first element: What do we want to say? What is our key messaging, brand voice and tagline? Most communications teams are (or should be) scanning the internet daily for brand mentions by media outlets, in social channels and other chatter sources out there.

Reputation 52

Reputation Customer Service Analysis Exercises 52