Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter.

YouTube 136

YouTube Training Video Survey 136

Critical Mention

OCTOBER 29, 2018

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. Until next time!

Sports 117

Sports Film Television Transportation 117

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Therefore, the frontrunner of news dissemination is television broadcast coverage. . Resources: [link] [link] [link] [link].

Media 113

Media Radio Television Sports 113

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. As the news sharing spreads, earned media’s relevance and value continues to grow. Share Tweet Share. How TV Influences Elections.

Radio 101

Radio Media Television Social Media 101

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Critical Mention

FEBRUARY 6, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

How To 106

How To Media Radio Print 106

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms.

Examples 130

Examples Transportation Media Tourism 130

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name. Receiving instant alerts is key to boosting your brand’s name. Expand your Audience Reach. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

Critical Mention

SEPTEMBER 13, 2019

Doing so provides a better understanding of how your brand should move forward with online interactions. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Also, be sure to keep those KPIs in mind when creating video marketing content.

Marketing 92

Marketing SEO Radio Video 92

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Contently - Strategy

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. This story is all too common for marketers. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. Every minute, 400 hours of video are uploaded to YouTube.

Viral 100

Viral Video Strategy YouTube 100

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

YouTube 111

YouTube Instagram Ethics Film 111

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea.

Publicity 64

Publicity Small Business Advertising Advertising 64

Solo PR Pro

MAY 15, 2018

According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. 80% of marketers say video has increased dwell time on their website. 81% of people have been convinced to buy a product or service by watching a brand's video. 76% say it helped them increase sales. Live Video.

Video 57

Video Marketing Mobile YouTube 57

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. AskPat is a brand new, DAILY podcast. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Prohibition

APRIL 13, 2023

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.

Video 62

Video Infographics Social Media Instagram 62

Cision

JULY 14, 2015

As both industries continue to merge the amount of brands that are viewing advertisements as part of a larger public relations strategy are increasing with brands now realizing that the circulation of paid advertising is only circulation round one. Want to learn how to stand out with your content marketing? Laugh Factory.

Advertising 120

Advertising Advertising Content Marketing Case Study 120

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28