Critical Mention Launches YouTube Integration

Critical Mention

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.

Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience.


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10 Influencers Who Dominate Brand Promotion

Critical Mention

Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Share Tweet Share.

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As Instagram launches IGTV, YouTube counterpunches

PR Daily

As social media platforms tweak their offerings to compete for top content creators—and their audiences—brand managers should watch carefully and stay agile in their approaches to visual marketing. He noted that most video apps require you to search or browse through a directory — as opposed to television, where you simply turn it on and start watching. As creators migrate to Instagram in search of new audiences, the platform could challenge YouTube as the home of video creators.

Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database.

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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Media Monitoring Content Marketing Corporate Communications Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Online Online News Monitoring Television Twitter YouTube

How Earned Media Will Impact 2020 Elections

Critical Mention

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage.

Why and How to Switch Media Monitoring Platforms

Critical Mention

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome.

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Why Earned Media is More Important Than Ever

Critical Mention

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Therefore, the frontrunner of news dissemination is television broadcast coverage. .

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Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media.

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Study: How to make the most of your YouTube channel

PR Daily

What kinds of videos perform best on YouTube? from Pew Research Center says about half of YouTube visitors are looking to acquire a skill. Only about 28 percent say they go to YouTube just to “pass the time.” Accordingly, YouTube might be the wrong platform for a PR stunt or other effort to snag wayward eyeballs. YouTube users report going to the site with a particular purpose, so PR pros and marketers would do well to meet specific needs.

Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. .

As newspaper criticism fades, YouTube video essay flourish

PR Daily

In YouTube’s golden era, video essays are winning over millennials. It’s a trend that marketers, PR pros and brand managers should keep an eye on. In Honest Trailers, an essay produced by the YouTube channel Screen Junkies, the creator criticizes a single movie. For example, former MSNBC producer Evan Puschak published The Evolution of Batman’s Gotham City to the YouTube channel The Nerdwriter.

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Define Your Brand’s Tone. Every organization must identify and establish its brand’s tone. Doing so provides a better understanding of how your brand should move forward with online interactions. You’ll be championing your brand’s tone when your audience can do a quick scroll across their media and instantly identify your digital work by taking a quick look at your copy or visuals. Email marketing is also to keep your brand top-of-mind to prospective clients.

4 Skills All PR Pros Should Have

Critical Mention

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

Thinking Critically with Robyn Stevens

Critical Mention

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media.

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name. If an influencer positively mentions your brand or its products on Twitter, for example, you can instantly reply and keep the conversation going in real-time. Therefore, monitoring your media in real-time is a powerful solution for amplifying your brand.

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YouTube’s 2015 ‘Rewind’ more than just memes and dance trends

PR Daily

YouTube recently (and appropriately) shared its yearly review—called #YouTubeRewind—with a video mashup of 2015’s most popular videos and channels: The video is chock full of Internet memes, social media references and popular vloggers. YouTube told Business Insider that the roughly seven-minute creation took 21 days to piece together and was shot in multiple cities throughout the world. For the first time, not just one, but four television moments made the top Trending Videos list.

4 reasons your brand’s YouTube videos continue to fall flat

Communications Conversations

You know what’s really interesting to me about YouTube? The world of brand-generated content. The former is content that people actually SUBSCRIBE to on YouTube. It’s the new “appointment television” for many millennials, Gen Z’ers and whatever we’re calling the 10-16 year-olds. You know, the ones we all increasingly tune out when we’re on YouTube seeking information or entertainment.

Why Brands Need to Get Emotional


Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market. The ad itself has been viewed more than 63 million times on YouTube.

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Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers. So then Google, is it really YouTube where we need to placing our hard earned budgets?

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online. Not every brand is going to seem cool to Gen Z, but we can all avoid looking like Kayla’s principal. Gen Z is used to seeing branding everywhere.

Facebook deemed most trusted channel for branded content

PR Daily

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. Respondents gave Facebook an average score of 4 as a trusted source of content from brands (1 = most trusted; 10 = least trusted). average score), followed by email and television (5.3 Download this free white paper to learn how to tell compelling stories that navigate through the noise, boost your brand and drive sales.

Going Viral Is Not a Video Strategy

Contently - Strategy

So you post the clip on your company’s new YouTube page. Everyone from big brands to middle schooler vloggers flood the space with content. Every minute, 400 hours of video are uploaded to YouTube. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. Determine how you can show your brand, product, or service impacting people’s lives. Content Marketing video YouTube

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Digital Video to Kill TV by 2020?

Ronn Torossian

As you may expect, YouTube is one of the standard bearers of this expectation. In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”. Public Relations Advice BRANDING MARKETING Pubilc RelationsTV killed radio, so will digital video kill TV?

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DIY or Pro Video: Which One is Best for Your Brand?


Tom is qualified on the subject—last year Fifth Story completed over 180 video production projects, including 160 online videos, 20 television spots and 4 PSAs. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, if your goal is to build brand awareness or image, it is essential your video is easy to watch, hear and understand. It’s a small price to pay to build brand awareness and image.

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Your Brand’s Road Forward: Digital Shopper Marketing

Konnect Agency

The ways consumers gain information about products have shifted due to accessibility on mobile devices – 60% of online users have discovered their favorite brands while scrolling on their phones through RSS feeds, e-mails, YouTube videos, text messages or influencer posts on social media.

10 techniques for using IGTV in marketing and PR

PR Daily

From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process. People started calling it the vertical version of YouTube.

Why Brands Need to Get Emotional

Beyond PR

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe.

YouTube unveils new logo and features for screens of all sizes

PR Daily

YouTube has a new look. reported : For the last 12 years, YouTube’s logo has been a pair of anachronisms wrapped inside each other. “We We have the word tube in a tube,” says Christopher Bettig, the head of YouTube’s art department. Tube is slang for a television set, which used to be powered by vacuum tubes. And so today the brand is getting its biggest aesthetic makeover ever. What do you think of YouTube’s new look and features, PR Daily.

Adele, Social Strategy and Brand Management Power

Solo PR Pro

But when 919 million people (and counting) choose to watch a video on YouTube in less than four months, it’s as close to a sign of consensus that the Internet can get. Case in point, groups conducted a social media audit of four multi-million dollar brands. Think beyond the brand. The students looked at several brands. If listening is the most important part of a social strategy, when will brands fully devote resources to successfully accomplish this?

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more. Mattel’s infant and preschool brand, Fisher-Price, unveiled a new product line of role-play toys inspired by remote working during COVID-19. “My

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

The news was announced in a tweet: The 74th Annual Tony Awards, scheduled to air live on the @CBS Television Network on Sunday, June 7th from Radio City Music Hall in New York City, will be postponed and rescheduled at a later date.

How to Get Invited Back as a Guest Expert on TV

PR for Anyone

You only get one first time at a television station. Every single interview I have done on television I have come early, prepared, and did a great segment for them. It’s very easy to become friends with the people there and that relationship goes a long way in your future career as a guest expert on television. How do you get that first appearance on television? If you're on national television, you'll have the benefit of hair and makeup, which is amazing!

London Fashion Week goes digital and gender-neutral, business leaders weigh recession, and Getty Mueum’s Animal Crossing strategy

PR Daily

In an era of low-budget Zoom television performances from stars’ living rooms, leave it to Prince to bring a fully staged spectacle into America’s living rooms. “It’s He pulled it off again: Being the biggest thing on national television when nobody else can get on.

Let your brand decide: journalist, influencer or both?

PR Daily

Consequently, brands have experienced a flood of both positive and negative opinions coming from user reviews and online word-of-mouth messaging. The specific brands bloggers promote and recommend benefit immensely from increased sales. A recent article in PR Week asked two industry experts to weigh in on the question: “Have influencers eclipsed journalists as brands’ primary pitching targets?” In recent years we have seen a rise in the number of blogs and social networks.

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Going social saves the Daytime Emmys

PR Daily

The Daytime Emmy Awards —the annual celebration of television soap operas, morning news programs, afternoon talk shows, and game shows—has been on the ropes. For 2014, the awards didn’t even have a television contract. Thanks to the efforts of MWW —tasked by the National Academy of Television Arts and Sciences to revive the flagging franchise—the awards program succeeded in an online-only format to such a large degree that a TV contract was secured for 2015.

AT&T unveils ‘influencer' marketing hub

PR Daily

Not everyone is susceptible to television advertising, so more marketers are using influential social media users as a way to tap into the talents (and ever-growing loyal audiences) of YouTube , Snapchat , Instagram and Vine stars. Have a look at how excited some are to be getting paid to share branded content: Another project from AT&T focuses solely on Snapchat. million subscribers on YouTube; Harley Morenstein, creator of Epic Meal Time , which has 6.7

Video Content Trends for Media and PR Professionals


Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Who are the major YouTube influencers in your sector or specialty? The two highest-volume YouTube videos have a combined approximately 100 million views.

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You can’t get better than a PR quickie

Mark My Words

John Lewis’s Man on the Moon and Sainsbury’s Mog the Cat may have been beamed out into the national conversation courtesy of big budgets, social media overkill and appearing on platforms that still demand attention; but a bundle of Christmas-themed videos released online by every brand under the grey clouds shows that you don’t need the budget of an Oscar-bait film to tap into the seasonal magic. The formula for the Christmas Ad is out and even PRs are having a go.

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