Survey says this is the top reason people unsubscribe from email marketing
Sword and the Script
JANUARY 30, 2024
20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. There’s an old Salesforce statistic that says B2B marketing spends $150 for every email address it acquires.
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