Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring. SCHEDULE A DEMO.

Media 113

Media Radio Television Sports 113

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

JANUARY 24, 2020

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. SCHEDULE A DEMO. Top Ways the Media Impacts Politics with Online News.

Radio 101

Radio Media Television Social Media 101

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.

Examples 130

Examples Transportation Media Tourism 130

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Receiving instant alerts is key to boosting your brand’s name. Expand your Audience Reach.

Viral 70

Viral Radio Media Sports 70

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

OCTOBER 16, 2019

Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. According to the Astound Commerce Global Brand survey 56% of millennials say they interact with brands weekly. Missed Opportunities to Expand your Content Opportunities.

Media 80

Media Analysis Radio Sports 80

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. SCHEDULE A DEMO. Social Media Advances Promotion Tactics.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Builds a Strong Brand Presence. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

SEPTEMBER 24, 2019

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Next, it’s best to keep new and existing customers informed with your organization’s latest updates and industry trends through email marketing. Produce Content Marketing. SCHEDULE A DEMO.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. More specifically, digital and broadcast media has been increasingly taking over brand-building efforts across all industries. . SCHEDULE A DEMO. Simplifies your Business. Enhances SEO. Until next time!

Video 95

Video SEO Engineering Radio 95

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Brands Can Strategically Promote to Fans During Sporting Events. Game days are the time to leverage social media to promote your brand. . SCHEDULE A DEMO.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values. SCHEDULE A DEMO.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

SEPTEMBER 13, 2019

Doing so provides a better understanding of how your brand should move forward with online interactions. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Also, be sure to keep those KPIs in mind when creating video marketing content.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

NOVEMBER 7, 2019

Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Critical Mention.

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. SCHEDULE A DEMO.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

JANUARY 30, 2019

But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical.

How To 60

How To Media Analytics Television 60

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. SCHEDULE A DEMO.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

NOVEMBER 13, 2019

Another would be to simply thank current clients for their commitment to your brand. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

OCTOBER 18, 2019

In essence, implementing the following social media strategies with SEO in mind can indirectly amplify your brand visibility and bring more prospects to your website. . First, enhance your social presence by providing consistent branding across your social media pages. SCHEDULE A DEMO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

OCTOBER 3, 2019

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Segmentation is a wonderful marketing technique that’ll help you organize and personalize your emails. SCHEDULE A DEMO.

Marketing 68

Marketing Training Groups Radio 68

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Doing so can positively influence search rankings and help move your brand higher on search results. Internal links should contain related content to the page site visitors are initially on. SCHEDULE A DEMO.

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

JANUARY 30, 2019

When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical. All-in-one monitoring capability: As marketers know well, we live in a multichannel world. SCHEDULE A DEMO.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. As the name suggests, it’s a fairly simple KPI: the number of people who saw the piece in which your brand was mentioned. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. 3) Can your brand add value to the conversation? SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Follow her for the latest news in radio and entertainment. SCHEDULE A DEMO.

Twitter 77

Twitter Radio Social Media Print 77

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Radio shows. Not sure where to start?

Writing 82

Writing How To Media Guidelines 82

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older. But reaching the right people with maximum impact?

Media 103

Media Radio Print Newspapers 103

Critical Mention

APRIL 24, 2020

Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Make your content identifiable by sticking to one or two font types for all your content. Keep this in mind to make sure you’re properly representing your brand in an unobtrusive way. SCHEDULE A DEMO. Share Tweet Share.

Infographics 103

Infographics Radio Instagram Sports 103

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Who you know can play a big role in building your brand.

Company 81

Company Brand Branding B2C 81

Critical Mention

SEPTEMBER 10, 2019

Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. We have put together five different ways you can improve your online reputation so you can help grow your brand. Maintain a Unified Brand Message. SCHEDULE A DEMO. Be Consistent to Stay Relevant. Critical Mention.

Reputation 60

Reputation Case Study Mobile eBook 60