Agility PR Solutions

MAY 1, 2023

The frequency and impact of the growing problem of brand impersonation is putting consumers at increased risk of privacy and personal data issues—and wreaking havoc on the brands affected.

Reputation 78

Reputation Consumer Brand Branding 78

Agility PR Solutions

MARCH 2, 2020

Data privacy is no longer just a marketing outreach obstacle—it’s now a full-fledged business issue: new research reveals a whopping 84 percent of adults have decided against engaging with a company because it needed too much of their personal information—and three in five consumers have gone so far as to delete an app from their […].

Privacy 105

Privacy Brand Branding Marketing 105

Agility PR Solutions

JULY 26, 2022

Three in four (75 percent) US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics, according to new research from publishing audience platform Permutive, which affirms that consumers are concerned about their data privacy, being tracked online, and want more choice in the data they share with brands.

Ethics 86

Ethics Data Consumer Privacy 86

Agility PR Solutions

FEBRUARY 11, 2021

It’s not like data privacy wasn’t a big issue in the old world, but in the age of COVID, with the quick shift to remote work and the need to access people’s health info, it’s never been more front-and-center on consumers’ minds—which is why it must be front-and-center on the strategic agendas for brands and […].

Privacy 78

Privacy Consumer Data Brand 78

Agility PR Solutions

JUNE 21, 2022

As consumers return to more normal but more skeptical behaviors, new research from global comms giant WE Communications uncovers their increasing expectations on issues related to privacy and fair use of personal data in the post-pandemic era.

Consumer 78

Consumer Privacy Brand Branding 78

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How are you getting consent from consumers? However, beware!

Privacy 434

Privacy Case Study Policies Advertising 434

Agility PR Solutions

APRIL 5, 2023

Consumers clearly have concerns about sharing their personal data with brands and businesses because of privacy concerns—but that’s not the only reason. According to the […] The post Is your brand a data polluter?

Data 78

Data Consumer Privacy Brand 78

Agility PR Solutions

JULY 12, 2022

With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with consumer expectations.

Data 78

Data Consumer Privacy Brand 78

Agility PR Solutions

FEBRUARY 12, 2020

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. The post Smart brands are taking privacy and security seriously—here’s what leaders are doing right appeared first on Agility PR Solutions.

Privacy 97

Privacy Brand Branding Data 97

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

Retail 170

Retail Brand Branding Privacy 170

Agility PR Solutions

DECEMBER 14, 2021

Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact.

Consumer 78

Consumer Privacy Brand Branding 78

Agility PR Solutions

NOVEMBER 20, 2022

New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data. appeared first on Agility PR Solutions.

Data 86

Data Consumer Company Privacy 86

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Editors at most publications make their editorial calendars public months in advance. It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Agility PR Solutions

OCTOBER 23, 2019

consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from Deloitte.

Privacy 60

Privacy Brand Branding Retail 60

Agility PR Solutions

AUGUST 10, 2020

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG.

Data 148

Data Consumer Company Privacy 148

Beyond PR

MARCH 20, 2018

Brands are latching onto these retargeting tactics because they provide a great opportunity to give users exactly what they’re looking for. This tactic can be convenient for brands, but the Big Brother-esque feelings these ads produce can be unsettling for those targeted. For today’s consumer, quite possibly.

Privacy 69

Privacy Brand Branding Instagram 69

Agility PR Solutions

MAY 29, 2023

Consumer behavior is evolving at lightning speed—at least that’s what the data seems to suggest. But let’s face it, brands and businesses are so perplexed by data these days that it’s hard to know what’s really happening. Nevertheless, companies are ready to adjust their business strategies to keep up.

Data 78

Data Consumer Privacy Strategy 78

Agility PR Solutions

FEBRUARY 22, 2024

Data security and privacy are among the biggest challenges brands and businesses are facing today, particularly in light of the swarm of breaches companies have experienced in the generative AI age, which is making earning precious consumer trust extra tough.

Privacy 110

Privacy Data Consumer Company 110

Agility PR Solutions

FEBRUARY 3, 2019

Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to the 24th annual Customer Loyalty Engagement Index (CLEI) from brand engagement and customer loyalty research consultancy Brand Keys.

Consumer 80

Consumer Report Brand Branding 80

Agility PR Solutions

JULY 29, 2019

Data privacy may be the biggest challenge brands and businesses face right now in order to earn the trust (and business) of today’s skeptical consumers—and many states are even embracing legislative action to force companies to have more respect for personal data.

Data 66

Data Consumer Privacy Brand 66

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182

Privacy Advertising Advertising Google 182

PRSay

MAY 15, 2019

Just about everything but public relations as we’ve practiced it. Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. So what’s on the minds of tomorrow’s professionals?

Publicity 144

Publicity Privacy Crisis Communications Ethics 144

5W PR

MARCH 26, 2024

With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. There’s a bevy of fintech-dedicated publications and digital platforms catering to a specific audience. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news.

Strategy 78

Strategy Privacy Financial Guidelines 78

Agility PR Solutions

JUNE 2, 2019

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts. The […].

Consumer 66

Consumer Privacy Brand Branding 66

Agility PR Solutions

MARCH 11, 2019

The post Which big brands do consumers trust with their data—and which are creepy? appeared first on Agility PR Solutions.

Data 66

Data Consumer Privacy Brand 66

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

MARCH 6, 2024

Today’s public relations professionals face a digital frontier unlike any we’ve known. Data breaches, ransomware attacks, and disinformation campaigns can cripple operations, and erode users and customers, leaving brands scrambling for damage control. But cyberattacks are bursting onto the public stage.

Privacy 78

Privacy Data Education Tools 78

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. Negative reviews can hurt your brand’s reputation and turn away potential customers. It gives you insights into customer concerns and perceptions about your brand.

Policies 101

Policies Construction Reputation Privacy 101

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . AdExchanger Industry Preview. Companies like Bayer, HP, J.P.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Knowing where a company fits into the ecosystem is essential to differentiation. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Agility PR Solutions

JANUARY 13, 2020

The new California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and according to major news sources, most companies are not yet compliant or prepared for the impact CCPA will have. New research from digital marketing and consumer data management tech firm SRAX offers a CCPA compliant data set.

Tools 78

Tools Privacy Brand Branding 78

Agility PR Solutions

APRIL 5, 2020

And new research from data-driven intelligence firm Infogroup reveals 80 percent of consumers say they’re more concerned about privacy than they […]. The post Data security is the new table stakes for a positive brand experience—is yours protected? appeared first on Agility PR Solutions.

Data 86

Data Privacy Brand Branding 86

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Privacy Engineering 138

Agility PR Solutions

NOVEMBER 18, 2019

Consumers are increasingly fed up with fears of their personal data being compromised virtually every time they make a purchase—and new research from global comms consultancy Ketchum shows that the brands and businesses that endanger their customers’ privacy are taking real reputation risks with security shortfalls.

Reputation 80

Reputation Data Privacy Brand 80

Agility PR Solutions

OCTOBER 8, 2018

The post New research reveals consumers have mixed views on social commerce appeared first on Agility PR Solutions. The […]. The […].

Consumer 66

Consumer Privacy Retail Social Media 66

ImPRessions - Crenshaw Communications

APRIL 3, 2019

But 2019 has so far been a rough year for the world’s most valuable brand. In consumer technology, it’s the norm for sales to slow and profits to erode over time. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.). Until recently, that is.

Wireless 156

Wireless Privacy Engineering Reputation 156