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7 Best Ways to Perform Media Monitoring of Your Press Release (+ benefits)

Newsfile

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

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Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

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What PR Success Looks Like In A Data-Driven World

PR Insiders

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. PR is about building your brand and your authority over time. When we talk about the media, we think of newspapers, magazines, TV, and radio. Case closed. Or vice versa?

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The Earned Media Opportunity PR is Missing

The Proactive Report

The findings of the 2015 PRESSfeed & SNCR Media Trends & Online Newsroom Report about how brands are missing earned media opportunities with visual content – video in particular- were fully supported by the latest DS Simon Productions Media Influencers Report. Follow me on Twitter. Video is the PR opportunity of 2015.

Media 100
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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The college newspaper. The university radio or TV station. Campus Newspapers: The Digital Revolution Is (Also) Here.

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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

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What is Media Monitoring and Why Does it Matter?

Beyond PR

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. The same was true for watching hours of TV news or listening to shows on the radio. About Jen Jones.

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