Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy.

Energy 120

Energy Viral Storytelling Community 120

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

NewsWhip

NOVEMBER 11, 2021

For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation.

Reputation 78

Reputation Brand Branding Reddit 78

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. ” Instagram: How many followers do they have? Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Implement viral marketing tactics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet!

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. More metrics, eh? In contrast, experiential is bulls-eye targeted.

Marketing 76

Marketing Consumer Measurement Viral 76

The Stalwart Blog

APRIL 26, 2020

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. I listen to a few radio stations throughout the day, and they always do this. I’ve even heard of news radio programs where they post the stuff on their website to get people to go to their website.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Instagram: How many followers do they have? Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Implement viral marketing tactics. Do they use Facebook ads?

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. For the most part, they weren’t in their cars, they weren’t listening to the radio. COVID changing healthcare storytelling | Jump to text. Media consumption habits and local news | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52