category company-news 
ImPRessions - Crenshaw Communications
AUGUST 19, 2020
But what if you have no news? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . Chase a breaking story.
ImPRessions - Crenshaw Communications
JUNE 23, 2020
PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. And with a 24-hour news cycle, publications are always searching for fresh content. Not only that, but a bylined article, in contrast to an editorial piece, typically allows a brand to take control over its own message.
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Sword and the Script
APRIL 19, 2022
There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Because Twitter offers PR advantages for brands willing to put in the effort. For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement.
ImPRessions - Crenshaw Communications
SEPTEMBER 21, 2020
There’s a new social media app taking the world by storm. Seriously, TikTok has been on the PR radar for a long time, and most recently it made news for different reasons. Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. .
Buzzstream
JANUARY 22, 2024
150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.
The Resolution Blog
JANUARY 24, 2020
It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. Or are you simply trying to secure favourable coverage to boost your brand exposure? This is why it is important to set out or codify guidelines in advance to be clear on what favourable means.”
Mindful Marketing
AUGUST 13, 2022
It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught? The great expansion of spokespeople hit home for me a few months ago during a discussion about personal branding in our university's capstone marketing course.
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